The 30-second spot will run in select markets during the Big Game What does it mean to be the greatest of all time? In preparation for an unprecedented Super Bowl, football Hall of Famer Joe Montana and Guinness teamed up with the goal of answering that question—while also inspiring viewers to stay resilient, remain hopeful and find… Read more »
Hendrick’s Gin embraces the quirky in its first ever U.K. Christmas TV ad, a homage to Victorian surrealism that features a butler with the head of a hammerhead shark. In the animated spot, by Quaker City Mercantile, he mops the floor using an octopus before reaching into martini-glass-shaped crack in the wall to discover the… Read more »
Fans who tune in to the Super Bowl this Sunday are already expecting to see two all-star quarterbacks. Some of them will glimpse three. Patrick Mahomes and Tom Brady will command this Sunday’s broadcast, leading on-field strategy when the Kansas City Chiefs and the Tampa Bay Buccaneers clash during CBS’ broadcast of Super Bowl LV…. Read more »
The problem was not Woody Hambrecht’s vermouth. The Healdsburg winemaker had begun making vermouth in 2013, partly as a way to keep himself and his winery, Alysian, busy during the off-season. His vermouths were excellent; I recommended Alysian’s bittersweet bianco in a 2017 article. But business was tough. The conventional sales strategy of selling to… Read more »
Read full article here. Would you drink a whiskey that was supposed to taste like deer? Later this month you’ll have the chance. Steven Grasse and Tamworth Distilling and Mercantile, the makers behind Eau De Musc — the viral and limited-edition beaver castoreum whiskey (castoreum is the anal secreation beavers use to mark their… Read more »
Podcast: Ad Lib Behind Hendrick’s Gin’s quirky ad approach Harvey Purchese, senior VP of marketing at liquor marketer William Grant & Sons, on the ‘Hendrick’s High Wheel’ and other stunts By E.J. Schultz. Published on December 03, 2020. READ THIS NEXT Frito-Lay snags Rick Astley for an ad—and he’s never gonna give up snacks… Read more »
In the early days of the novel coronavirus pandemic, distilleries large and small pivoted to make hand sanitizer. It only made sense. There was a commercial shortage, and many spirits producers had the high proof ethanol necessary to produce their own branded sanitizers. As spirits-backed sanitizers became widely commercially available, whiskey nerds found… Read more »
Read full article here. Steven Grasse had an ambitious plan to splash out a new American whiskey for William Grant & Sons, but the Scottish alcohol company decided making a feature-length movie playing off Fistful of Bourbon’s just-hatched brand was a tumbler too ambitious. “We always say it’s like if Quentin Tarantino created a… Read more »
Read full article here. It’s a hot day in the wild, wild west. A cowboy interrupts a duel to slather sunscreen all over his face, while questioning the whole idea of scheduling shootouts at high noon. Another cowboy compares a bourbon’s smoothness to the silk loungewear he has taken to wearing. “It ain’t just a… Read more »
Read full article here. Hendrick’s Gin launched something a little different today: it’s own streaming service. Touted as “the only one anyone needs” the streaming service offers, you guessed it, 24-hour access to some of the world’s most captivating streams. As in streams of water. Specifically, the service offers you a front-row seat to watch… Read more »
