Founded in 2005, Hudson Whiskey was one of America’s first craft whiskies and paved the way for America’s craft spirits revolution. However, jump forward two decades and nobody really cares if you were the first…especially when there are now more than 2,753 craft distilleries. Craft distilleries are literally EVERYWHERE! The solution was a total rebrand. We took Hudson’s unusually bold flavor profile and turned it into a metaphor for their place of origin—New York! Our makeover included every nook and cranny of the brand from packaging to brand world, from merch to POS, from experiential to a sponsorship with the Mets. And we did it all with lots of NYC wit and attitude.
Hudson Whiskey
