Like many New York stories, Hudson Whiskey’s started in 2003 with a bold proposition: make whiskey in New York for the first time since prohibition. However, by the end of the decade, the number of distilleries in the U.S. had greatly proliferated and Hudson was among one of 180 craft distilleries in New York alone. In 2020, we helped Hudson move beyond the craft aesthetic with a bold re-brand that captures the thrill that is New York. With clever variant names and a simple, graphic brand world infused with attitude, Hudson is poised to take the world by storm.