Ever wonder why in most European countries, Budweiser is simply called “Bud”? Because the original Budweiser, aka Budweiser Budvar, has the rights to the name there. Owned by the people of the Czech Republic and accountable to the Czech Ministry of Agriculture, Budweiser Budvar is brewed in the countryside with massive quantities of whole cone Saaz hops, Moravian barley and a purist adherence to the Budweis brewing style that dates back centuries. Budvar is a treasure in the world of beer and we are proud to help create market value for its brand of integrity. After visiting the brewery and auditing the brand, we developed a new positioning and creative platform along with a suite of content and new packaging. How is the brand faring? To accommodate its new growth, they just installed several additional lagering tanks.