In 2020, James Zinkland and his collection of former bartenders came to us with the idea of starting a sales organization that sells well drinks—the staples of all bars– so we worked on packaging and branding to get this idea off the ground. Inspired by the outcasts, wanderlusts, responsible rogues, and creative rakes that make up the service industry, Misguided Spirits was built with the goal of making the service industry more equitable through higher profits and better service! Since assisting with the launch, Misguided Spirits now boasts Howe & Hummel’s Crooked Vodka, Bathhouse John’s Well-Dressed Gin, Caribbean Queen’s Red Sky Rum, Caribbean Queen’s Red Sky Silver Rum, Black Dove’s Sacred Heart Tequila, Black Dove’s Sacred Heart Tequila Reposado, Hinky Dink’s Working Man Whiskey, Victor Noir’s Everlasting Triple Sec, and a slew of wines!
Misguided Spirits
