Hendrick’s Gin has sold an astonishing $5 billion worth of gin since its launch in 2000...

We started this as a Punk Rock clothing brand and later turned it into a spiced rum brand...

We are proud to be one of the owners of Narragansett, which we brought back from extinction and is now the 19th biggest craft brewer in the USA..

Founded in 2005, Hudson Whiskey was one of America’s first craft whiskies and paved the way for America’s craft spirits revolution...

Our work for Guinness began with the task of creating an innovation platform for the 250+ year-old-brewer too re-connect the Guinness brand to the beer...

So far as we know, QCM is the only agency in the world that also owns its own distillery...

Made from the finest blue agave and grown in the heart of tequila country, Milagro was launched in 1977 during the first wave of premium tequila, but as the category became more competitive, the brand became less distinct...

Ernest Gallo came to visit and said he wanted to create a brand he could own together with QCM...

The ‘non-alcoholic spirits’ category is by far the fastest growing category in the global drinks industry...

Goslings is one of those brands where it just seems bloody obvious what to do with it...

MillerCoors loved QCM’s brand work for Narragansett, so they asked us to take a look at MHL...

Art in the Age began in 2008 as an artist collective and retail experiment, taking its name from a Walter Benjamin essay on the impact of industrialization on the nature of art...

When Garrison Brothers came to QCM they were looking to achieve two goals 1. Elevate their bourbon to luxury brand status and 2. Bolster national recognition with the intention of increasing sales by 25% over the next year...

Hamm's is one of the great American beer brands of all time, having been established by Theodore Hamm in St. Paul, Minnesota, all the way back in 1865..

Starting in 2021, we worked with The Balvenie to embark on a new content frontier with Quest for Craft: Season One: a new digital series exploring the convergence of craft and creativity through in-depth conversations with today's most compelling creators...

Tullamore D.E.W. had a problem when they briefed us...

In 2014, we worked with Guinness to launch a new innovations platform. Our first two releases, Dublin Porter and West Indies Porter, were successes, setting us up for a much bigger play — namely, a new lager made with “more hops, more taste, more character"...

SABMiller came to us with a problem—they couldn’t export Pilsner Urquell over long distances because the beer skunked...

We began a partnership with local Philadelphia distillery New Liberty in 2016, beginning with a redesign of the packaging for their Kinsey line of whiskies, a new design for the release of their Pennsylvania Dutch Malt Whiskey, and a total rebranding of the distillery itself...

Owned by the people of the Czech Republic and accountable to the Czech Ministry of Agriculture, Budweiser Budvar is brewed in the countryside with massive quantities of whole cone Saaz hops, Moravian barley, and a purist adherence to the Budweis brewing style that dates back centuries...

In 2014, Diageo challenged us with a question: In a world of craft beer, how can Guinness create new beers while reinvigorating their iconic classics...

Piedmont Distillers came to QCM in need of strategic positioning and packaging for a new offshoot of their flagship Midnight Moon brand, Moonshakes...

Back in 2020, Best Day Brewing founder Tate Hubbard came to us for our branding and packaging expertise before launching his non-alcoholic beer...

William Grant & Sons asked us to create an American Whiskey for their portfolio...

Inspired by the history of the Irish in America, Steven Grasse and Irishman Flor Prendergast set out to create something unique: a fine Irish whiskey finished in American rye casks...

In 2020, James Zinkland and his collection of former bartenders came to us with the idea of starting a sales organization that sells well drinks—the staples of all bars...

In 2022, The Boston Beer Company came to us looking to collaborate on a new project that capitalized on the growing popularity of tequila and RTDs...

In 2022, we got a direct call from Anheuser-Busch’s North American CEO, Brendan Whitworth. He had a pet project he wanted us to work on called ‘Noonshine’...

Welcome to the New Era of Vodka. Last year, American Harvest Vodka came to us with an ambitious goal...

In 2022, Lee Applebaum, President & Co-Founder of Round 2 Spirits, came to us with an idea to create a vodka distilled from 100% Blue Weber Agave that’s naturally carb and gluten free...

History is kind of our thing, especially when it comes to reviving a classic brand, so when we were asked to partner with New Liberty Distillery to bring back Kinsey Whiskey, we immediately signed on with a stake granting us royalties on each bottle sold...

From the rugged mountains and vibrant cities nestled in their valley, to ancient temples and modern seaside escapes, Oaxaca is a place with a rich history and culture to discover. Oaxaca is home to Zignum...

We teamed up with global spirits giant Diageo to solve the conundrum of why sessionable, low calorie PABs (progressive adult beverages) tend to taste bad: too sweet and too artificial...