Weber Ranch

In 2022, Lee Applebaum, President & Co-Founder of Round 2 Spirits, came to us with an idea to create a vodka distilled from 100% Blue Weber Agave that’s naturally carb and gluten free. With a history of building brands like Patrón Tequila and Grey Goose Vodka and being deemed “Most Innovative CMO” by Business Insider in 2017 plus winning an Adweek Genius Award in 2015, we knew any project with Lee was sure to disrupt the industry! Together, we worked on naming, packaging, branding, and advertising inspired by the desert grit and earthy mysticism of TX and Mexico.  As of May 7th, the brand will roll out in CA, TX, FL, and NY and the rest of the country will follow soon! We’ve tapped into something sweet here, so drink up!