In 1999, we created Hendrick’s Gin, widely regarded as the benchmark brand world in the spirits industry. We created the packaging. We conceived the brand world. We consulted on the liquid. And we continue to function as the lead creative agency, working with an array of agency partners around the world to ensure the mix of consistency and charming unpredictability that has kept the brand in a steady growing pattern for over 20 years. We’ve done everything from designing the stained glass at the new distillery to developing the brand’s Cabinet of Curiosities (a stream of innovations) — Orbium, Midsummer Solstice, Amazonia, Lunar, Neptunia and Flora Adora. In an astonishingly rare feat, we’ve kept the same creative team on the brand for 20 years!