Hendrick’s Gin

We created Hendrick’s Gin in 1999, and turned the gin world upside down by creating a strange and whimsical brand: a curly mustache above the traditional British spirits stiff upper lip. Inside our iconic apothecary-style bottle was an entire world, and we spread the word by letting people in: at parties and cocktail classes, in airships and on penny-farthing bicycles. We’ve done everything from designing the stained glass at the new distillery to developing the brand’s stream of innovations– Orbium, Midsummer Solstice, Lunar, Neptunia, Absinthe, and more. We continue to function as the global lead creative agency, working with an array of agency partners around the world to ensure the mix of consistency and charming unpredictability that has kept the brand in a growing pattern for over 20 years!