Our work for Guinness began with the task of creating an innovation platform for the 250+ year-old-brewer too re-connect the Guinness brand to the beer. In a world revolving around ‘craft’, we recommended they turn their long functioning Dublin pilot brewery into a taproom, where consumers could enjoy creative beers in the midst of an actual brewing operation. The result was the creation of the first Guinness Open Gate Brewery in Dublin. It’s massive success led to an Open Gate program in Singapore and two large US versions in Baltimore and Chicago. This platform not only solved the brand’s innovation conundrum…it played a large part in Guinness’s overall global revival.
Guinness
