In 2015, we partnered with E.&J. Gallo Winery, a company with generational expertise and family heritage. The result was Lo-Fi Aperitifs, an aperitif that can be enjoyed on its own or used generously in a cocktail– not just whispered over a martini. To compete in a category dominated by venerable European brands based on ancient recipes, we made Lo-Fi a colorful, inclusive brand that radiates artisanship and transparency. With ingredients plainly inscribed on the bottle, each Lo-Fi product is crafted with California wines and natural herbs and botanicals for a classic taste with modern flair.