William Grant & Sons asked us to create an American Whiskey for their portfolio. We convinced them to blend 5 distinct whiskies and call it A FISTFUL OF BOURBON.
This idea was distinctly brilliant because Grants is known for their 165 years of whisky blending skills. We then had a blast bringing this idea to life with a very distinctive Spaghetti Western brand world. We even hired the guy who does all the fake spots on Saturday Night Live to film the trailer.
