Loma Vista

In 2022, The Boston Beer Company came to us looking to collaborate on a new project that capitalized on the growing popularity of tequila and RTDs. More specifically, they wanted QCM to create a beverage inspired the Yarborough family ranch deep in West Texas and its decades-long tradition of gathering together at the highest peak to drink tequila sodas in mason jars and revel in the view of the orange and purple sunset. The end result was Loma Vista which debuted in Austin, Fort Collins, Kansas City, and Wichita! When the sun sets, we drink!