Campari bought this brand for $600 million and wanted to make sure they got their money’s worth. So naturally they called QCM. We did countless interviews with Shane Parker and Pat Heist, founders of WT and came to the conclusion that they were the biggest whiskey nerds that ever lived….and we mean this in the best way. They know the science of whiskey the way Niels Bohr knows Quantum Theory. The brand platform, visual identity and brand world we created for this brand reflects all of this. We also evolved all of their packaging (they wanted an evolution, not a reinvention).
Wilderness Trail
