Ferron Salniker | Feb. 26, 2025
Glancing at the adult non-alc (ANA) section of a store, most drinkers aspiring to moderate for the first time likely won’t find brands they recognize. They might prefer it that way.
With ANA on its way to becoming a billion dollar category in the U.S., newer, independent entrants have been driving the category. Labels from major bev-alc companies grew 17% in 2024, while smaller brands were up 51%, according to NIQ data assembled for BevNET by bev-alc data firm 3Tier Beverages.