The ‘non-alcoholic spirits’ category is by far the fastest growing category in the global drinks industry. And, The Pathfinder is quickly emerging as the category’s breakout star and first true stand out brand (not bad for it being our first non-alc brand). QCM created everything about this The Pathfinder from the liquid profile, to the packaging, to the lively and eccentric brand world. We even created the brand’s unique ‘go-to-market’ strategy which had a huge influence on the brand’s early success.
The Pathfinder
