Lo-Fi Aperitifs Radiates With Artisanship And Transparency
by Chloe Gordon on 09/14/2022 | 2 Minute Read
Clever typography and lively colors take over Quaker City Mercantile’s design for Lo-Fi Aperitifs’ packaging design. The brand’s label, specifically the bottle design, is beautifully inspired by hand-crafted design. In addition, the overall look is highly influenced by apothecary design elements when paired with a green bottle. The cans, with a light gradient label, feel more modern, but the curvature of the typography keeps the branding consistent across the range of products. The packaging design is light and airy, but with a thoughtfully handmade essence to the look and feel.
We partnered with E.&J. Gallo Winery, a company with generational expertise and family heritage. The result was Lo-Fi Aperitifs, an aperitif that can be enjoyed on its own or used generously in a cocktail– not just whispered over a martini. To compete in a category dominated by venerable European brands based on ancient recipes, we made Lo-Fi a colorful, inclusive brand that radiates artisanship and transparency. With ingredients plainly inscribed on the bottle, each Lo-Fi product is crafted with California wines and natural herbs and botanicals for a classic taste with modern flair.