Established in 1884, Slow & Low Rock n’Rye is America’s oldest bottled cocktail. So why wasn’t it growing? QCM’s solution was to clearly brand it a PROPER OLD FASHIONED and create a variety of Old Fashioned flavor variants. We then brought the brand’s mojo back by relooking at their entire brand visual identity and brand world including social. Needless to say, sales are no longer slow.
Slow & Low
