In 1999, we created the Sailor Jerry lifestyle and rum brand based on a rollicking blue-collar ethos and a colorful visual milieu rooted in Americana tattoos of Norman ‘Sailor Jerry.’ Thanks to partnerships with Harley Davidson, NYC Fleet Week, the Sturgis Bike Rally, the SXSW Festival, and a spicy social media presence, Sailor Jerry quickly became the fastest growing rum brand in America and thereafter the world. In 2008, we sold the brand to global whiskey powerhouse, William Grant & Sons, and signed a long-term contract to manage all aspects of the brand’s global expansion. Sailor Jerry Rum now sells over one million cases a year and is available in almost every country around the world!
Sailor Jerry
