When we took on Pilsner Urquell in 2009, the brand’s global growth had stalled. Although Pilsner Urquell was the world’s first golden pilsner and still made in the same astonishingly beautiful Plzen brewery, for all intents and purposes, it looked like just another import. We reset the brand based on their utterly distinctive truths, developed Keepers of the Craft platform, emphasized “tanknova” bars, hired a renown beer journalist to create web content, redesigned the pack, and launched a series of massively successful limited-edition cans. The result was a rise of +20% during our five-year tenure of working globally on the brand.
Pilsner Urquell
