Miller High Life

MillerCoors loved QCM’s brand work for Narragansett, so they asked us to take a look at MHL. The first thing we told them was STOP TRYING SO HARD TO BE COOL. We told them MHL is THE CHAMPAGNE OF BEERS…start acting like it. We redid every aspect of their packaging, brought back their famous jingle, highlighted the ‘girl in the moon’ and created a whole range of cool-ass classic merch for the brand. Needless to say, our work was a massive success and elevated MHL to MillerCoors core portfolio.