Made from the finest blue agave and grown in the heart of tequila country, Milagro was launched in 1999 during the first wave of premium tequilas, but as the category became more competitive, the brand became less distinct. Called in for a reset in 2014, we developed a creative platform around “The Brighter Side of Tequila,” connecting the lively agave-forward spirit with the creative optimism of Mexico City, the brand’s spiritual home. The cosmic alignment of updated branding paired with a fast growing category catapulted sales quickly, which means Milagro is the 4th largest brand in the premium tequila category.
