Ernest Gallo came to visit and said he wanted to create a brand he could own together with QCM. The brand we came up with was Lo-Fi—California wine based aperitifs transparently made with natural herbs and botanicals. The big idea was to create a Sweet and Dry Vermouth good enough to work in a 50/50 Martini and 50/50 Manhattan. We then created a magnificent brand world of sunny, design-y California vibes. Lo-Fi is now a core brand in Gallo’s drive into premium spirits.
Lo-Fi Aperitifs
