Like many New York stories, Hudson Whiskey’s started in 2003 with a bold proposition: make whiskey in New York for the first time since prohibition. However, as the number of distilleries in the U.S. proliferated, Hudson became just one of the 180 craft distilleries in New York alone. In 2020, in order to move beyond the craft aesthetic, we re-branded Hudson in a way that captures the thrill that is New York. With clever variant names and a simple, graphic brand world infused with attitude, Hudson is poised to take the world by storm.