When Garrison Brothers came to QCM they were looking to achieve two goals 1. Elevate their bourbon to luxury brand status and 2. Bolster national recognition with the intention of increasing sales by 25% over the next year. A tall order for a little-known brand in Hye, Texas, but we went big. To create a new vision for the brand that aims to ‘set the new standard of Texas luxury spirits’, we headed out west to shoot a stylized campaign that captures the heart of Garrison Brothers and the allure of Texas in an idealistic lens. The resulting creative elevates the Texas bourbon brand to the unrivaled quality of its liquid, and the subsequent price point.
The campaign has proven a Texas-sized success for the legendary spirit, who has beat their sales forecast for three consecutive months since the launch. QCM continues to ‘set the new standard of Texas luxury spirits’ with a national TV campaign, digital advertising, on- and off-premise initiatives, and a repositioning of the architecture for the brand’s LTO releases.
