Read full article here. Steven Grasse had an ambitious plan to splash out a new American whiskey for William Grant & Sons, but the Scottish alcohol company decided making a feature-length movie playing off Fistful of Bourbon’s just-hatched brand was a tumbler too ambitious. “We always say it’s like if Quentin Tarantino created a… Read more »
Read full article here. It’s a hot day in the wild, wild west. A cowboy interrupts a duel to slather sunscreen all over his face, while questioning the whole idea of scheduling shootouts at high noon. Another cowboy compares a bourbon’s smoothness to the silk loungewear he has taken to wearing. “It ain’t just a… Read more »
Read full article here. Hendrick’s Gin launched something a little different today: it’s own streaming service. Touted as “the only one anyone needs” the streaming service offers, you guessed it, 24-hour access to some of the world’s most captivating streams. As in streams of water. Specifically, the service offers you a front-row seat to watch… Read more »
Read full article here. Budweiser Budvar has undergone a rebrand in a bid to appeal to fans of craft beer. Rolling out now, the new look was been designed to reinforce the quality of the beer and its Czech ownership, said the brewer, which has added the strapline ‘Greetings from the republic of… Read more »
Join Football Legend Joe Montana and Raise a Guinness, Official Beer of Fighting Irish Alumni and Fans, in a Toast to Traditions Old and New – and to the Promise That We Will Play Again Read full article here. While this may not be the launch moment we planned for, when a partnership… Read more »
Read full article here. We’ve been watching closely as brands across the world slowly muster the courage to find a voice for reaching house-ridden consumers; one that feels relevant but respectful given the current climate. With countries being locked down one-by-one, alcohol companies have seen their revenues drop sharply following the closure of restaurants… Read more »
Purell isn’t the only name in the game (although it’s a good one). Read full article here. While hand washing with soap and water should be your go-to, hand sanitizer does work in a pinch. Let’s face it, sometimes you don’t have soap or a dependable sink sitch—and that’s where hand sanitizer sparkles…. Read more »
Read full article here. A muted St. Patrick’s Day came and went as cascading shelter-in-place orders and strict social distancing rules canceled parades and made going to bars and pubs impossible for many Americans. Guinness — the beer brand synonymous with the Irish holiday — made the best of the situation with an ad saying… Read more »
Consumers are receptive to pandemic commercials, but they want to see compassion, not cash grabs. Read full article here. A few weeks ago, KFC was still touting its “finger lickin’ good” chicken. Beer brands were hoping you’d pop open some ice-cold brews with friends. And Charmin was going on and on about its ultra… Read more »
‘When you raise a pint of Guinness, also remember to raise each other up’ Full article here. Alcoholic brands are poised to take a major hit as more people stay home and avoid bars during the coronavirus pandemic. But the brand facing the most immediate challenge is Guinness—because it relies heavily on St. Patrick’s… Read more »
