Posts By: SC O'Connell Ogorek

Podcast: Ad Lib Behind Hendrick’s Gin’s quirky ad approach Harvey Purchese, senior VP of marketing at liquor marketer William Grant & Sons, on the ‘Hendrick’s High Wheel’ and other stunts By E.J. Schultz. Published on December 03, 2020. READ THIS NEXT    Frito-Lay snags Rick Astley for an ad—and he’s never gonna give up snacks… Read more »

Gin Joints Features by Lisë Stern / April, 2017 Gin is hot. Gin is golden. “Gin is resilient,” Dave Brown writes in Gin: The Manual. “It knows that people will eventually come to their senses and appreciate it for what it has always been—a spirit of extraordinary complexity and depth. Brown’s is one of at… Read more »