Yearly Archives: 2015

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Our favorite mementos from the City of Love. The temperature is dropping and the garlands soon to be strung. Even streetlights seem to twinkle a little more this time of year. The holiday season is upon us and we’re on the hunt for the perfect gifts. Cross some off your list with our top picks… Read more »

At Tamworth Distilling & Mercantile, which opened earlier this year on the grounds of a dilapidated New Hampshire inn, high-proof grain alcohol embodies the anachronistic, utilitarian charm of something you might have once found at a general store — or today, at the Vermont Country Store. According to its label — printed with, according to… Read more »

Diageo, the alcohol giant behind the likes of Smirnoff, Johnnie Walker, and Captain Morgan, just put out its full-year results, and one of the few bright spots is Guinness. The iconic Irish stout has an association with history and heritage, but Diageo is trying to reinvent it as “innovative” — and the plan is working. Here’s… Read more »

How traditionalists and innovators are revolutionizing — and lifting — America’s spirits.     Steven Grasse, founder of Tamworth Distilling & Mercantile on the edge of New Hampshire’s White Mountain National Forest, told me that his goal also is to simultaneously “restore tradition and innovate.” Grasse is a spectacularly successful former advertising executive. Among his… Read more »

It’s not often that a 125-year-old brand can reinvigorate itself without a complete reinvention. But that’s what Narragansett Brewing Company has been able to do. With a shoestring media budget of just $100,000 and guerilla-style word-of-mouth marketing, the brand has been revived, even moving past its New England roots and expanding to markets in the southern… Read more »

The 125-year-old Rhode Island lager is having a comeback and is now winning over New York’s cool kids   When Mark Hellendrung bought the Narragansett beer company in 2005, close to nobody drank the 125-year-old New England lager. Gone were the glory days of the 1960s, when the beer was the official sponsor of the Red Sox,… Read more »

In response to the mundane ease of modern travel, Hendrick’s Gin has developed the world’s only flying cucumber—a 130-foot dirigible that clips along at the civilized speed of 35 mph, just slow enough not to blow off your steampunk hat. They are whipping out their big cucumber in 13 cities across the nation and giving… Read more »