QCM has worked with Milagro since the spring of 2014, rebranding this vibrant tequila from scratch. Milagro (which means a miracle) is made from the finest blue agave, grown in the heart of tequila country: the Jalisco Highlands of Mexico. Our strategy from the start was to align Milagro with the energetic street art culture of Mexico City, a creative platform that has resulted in a multitude of artist collaborations used across all forms of brand communication. The spirit of this exciting tequila is alive and growing. With sales up 15% in 2015, it is the fastest growing brand in the William Grant & Sons portfolio.