Milagro Tequila

QCM has worked with Milagro since the spring of 2014, rebranding this vibrant tequila from scratch. Milagro (which means “miracle”) is made from the finest blue agave, grown in the heart of tequila country: the Jalisco Highlands of Mexico. Our strategy from the start was to align Milagro with the energetic street art culture of Mexico City, a creative platform that has resulted in a multitude of artist collaborations used across all forms of brand communication. The spirit of this exciting tequila is alive and growing. With sales up 15% in 2015, it is the fastest growing brand in the William Grant & Sons portfolio.