Hendrick’s Gin

We created Hendrick’s Gin in 1999, and turned the gin world upside down by creating a strange and whimsical brand: a curly mustache above the traditional British spirits stiff upper lip. Inside our iconic apothecary-style bottle was an entire world, and we spread the word by letting people in: at parties and cocktail classes, in airships and on penny-farthing bicycles. Hendrick’s continues to be one of most elaborate brand worlds to come out of QCM.