News and Press

Ads tell artists life is better down in Philly

06/22/2006

MANHATTAN - Philadelphia is the salvation for New York's starving artists, according to an ad campaign dreamed up by a group of Adhouse Advertising School students.

The class project was designed to lure New Yorkers to the City of Brotherly Love but, instead, it caught the eye of Philly real estate developers and ad execs.

Their instructor Peter Kain, a transplant from Philadelphia, had the students present their ideas to one of the city's advertising firms, Quaker City Mercantile (formerly known as Gyro Worldwide) invited a newspaper that published some of the ads this week.

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Training Camp Helps IT Guys Achieve Two Very Big Dreams

06/22/2006

Playing right into the stereotype of geeky IT guys wishing they could score with the big breasted women, this cheesy campaign for IT training company Training Camp promises to make two very big dreams come true for every IT guy. It's like those ads in the back of hot rod magazines with bikini-clad women draped across the hood of a car or those really old (weight gain?) ads that had the skinny guy on the beach getting kicked by the built guy with the babe.

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Ad Rants Describes Training Camp Campaign

06/21/2006

Playing right into the stereotype of geeky IT guys wishing they could score with the big breasted women, this cheesy campaign for IT training company Training Camp promises to make two very big dreams come true for every IT guy. It's like those ads in the back of hot rod magazines with bikini-clad women draped across the hood of a car or those really old (weight gain?) ads that had the skinny guy on the beach getting kicked by the built guy with the babe.

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Attracting Young Blood

06/19/2006

Edgy ads that could lure New Yorkers

It's a ballsy plan: a guerilla-style advertising campaign that tries to lure young New Yorkers to Philadelphia by promising lower rent and cheaper beer.

And who doesn't want cheaper beer?

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Chicago Oasis Serves up Gourmet Blend Cigarettes

06/01/2006

With Marshall McGearty, RJ. Reynolds probes whether the high-end tobacco lounge might be the future of public smoking.

Anyone who ever charges that there are no creative thinkers left ought to study the people who make up today's cigarette industry. Just when it appeared that there was no place left for their product to penetrate, they may be pioneering a new concept. Late last year, retail tobacco giant Reynolds American, known for such mass-market brands as Camel and Kool, opened Marshall McGearty tobacco lounge in Chicago's Wicker Park through its RJ. Reynolds Tobacco unit. Classifying it as an "age-restricted venue," the upscale cigarette lounge billed as the country's first only sells the compa ny's new premium Marshall McGearty Tobacco Artisans ciga rette brand and is aimed at the adult smoker seeking super-premium products and their accompanying lifestyle.

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LUON Blog Relays Advice from Steve

05/29/2006

"Stop being goofy all the time!"

Here's some wise words for you from Steven Grasse, president of Quaker City Mercantile;
"The biggest lesson people can learn from our approach is to stop entering all those silly award shows and put all that energy into thinking about how people actually buy brands. And pay more attention to design - the design of every little nook and cranny of a brand. It all matters. And stop being goofy all the time. Not everything needs to be so fucking wacky. Concentrate on making shit cool, and you can do that only if you start ignoring what a nerdy ad judge thinks of your work." (Creativity - feb issue 2006)

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