Quaker City Mercantile (formerly known as Gyro Worldwide) has moved to a new Philadelphia headquarters at 13th and Sansom, which boasts some really smokin' interior design - particularly the lobby's custom wallpaper, designed by local studio Print Liberation (PrintLiberation.com). The wallpaper features "portraits of all the famous people in history who have profited by growing tobacco," explains Quaker City Mercantile (formerly known as Gyro Worldwide) founder/CEO Steven Grasse. The list includes Thomas Jefferson, George Washington, Patrick Henry, General William Tecumseh Sherman and Al Gore, whose "family's fortune was made by growing tobacco - how's that for an inconvenient truth!" quips Grasse, a nonsmoker. "Tobacco isn't just a product category that we work on; it symbolizes liberty and freedom for us," he adds. Moreover, he notes, "Tobacco is a very important part of our country's history. America was founded on tobacco; the American Revolution was funded by tobacco."
There's a very peculiar full-page ad in this week's Philadelphia City Paper for a group called the International Coalition for British Reparations (and its web site, BritishReparations.com), which is demanding 31 trillion pounds in reparations for -- well, for literally billions of people worldwide, and almost everyone in the United States.
Heavens! Surely that prodigiously talented actor, singer, underwear model and prospective parliamentary candidate for the Conservative party, Mr Adam Rickitt, has not had a change of heart? The New Zealand Herald reports (and we have, alas, very little reason to doubt it) that the Adonis of the A-list, fresh from a triumphant Christmas season as Prince Charming at the Theatre Royal, Norwich, is shortly to join the cast of the long-running Kiwi hospital soap Shortland Street in an as yet undisclosed role. Even more alarming, however, is the paper's scarcely believable claim that the former Corrie heart-throb approached the producers himself, "seeking work". Oh, what a tragedy it would be if the most sensational six-pack in politics were to abandon all hope of actually being selected to fight a parliamentary seat!
Tierney To End Readership Decline, Engage a New, Young Audience With, What Else, A New Advertising Campaign By Quaker City Mercantile (formerly known as Gyro Worldwide)
We're guessing you've seen (or perhaps heard) some of the advertising for the new Philadelphia Media Holdings venture, Phillycars.com. (If not, you can watch a commercial at the end of the post.)
Turns out Tierney hired the local bad-boy ad agency, Quaker City Mercantile, to run the campaign. And, potentially, to do a lot more.
The campaign is for Phillycars.com, a Web site introduced on New Year's Eve by Philadelphia Media Holdings. That's the company led by the local entrepreneur Brian P. Tierney, which in June bought the Philadelphia properties that were formerly part of the Knight Ridder newspaper chain from their new owner, the McClatchy Company.
Philadelphia Media Holdings, owner of the Philidalephia Inquirer, Philadelphia Daily News and philly.com, has launched an new campaign for its car site phillycars.com, which focuses on its localness. So the goal of the campaign is to establish Phillycars.com "as the local car-buying site with thousands of cars, a broad array of choices throughout the Delaware Valley," says Ed Mahlman, chief marketing officer at Philadelphia Media Holdings.
13th Street District Brands Itself as "Midtown Village"
Back when we were all tiny tots, the area around 13th and Chestnut was not pretty! Scary is more like it...enter Tony Goldman of Goldman Properties. The NY firm had already turned around SOHO and South Beach and figured Philadelphia would be the next perfect spot to spruce up. Goldman bought up properties in the area that were empty, rundown and needed a new lease on life. With a healthy infusion of cold hard cash, quality businesses started to rent.