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# Quaker City Mercantile

We are the world's leading alcoholic beverage branding agency.

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## Posts

- [Press](https://quakercitymercantile.com/press/)
- [Drinkhacker's Book Review](https://quakercitymercantile.com/work/book-review-in-session-low-proof-cocktails-for-high-quality-occasions/) - Published: November 8, 2025 By Rob Theakston There comes a point when the concept of “fun” morphs into things taking place before midnight. Nights once stretching into the daybreak, fueled by questionable decisions and a bottle of 151, begin to feel less like adventure and more like a painful debt still being repaid with interest,
- [Estate 98’s Journey](https://quakercitymercantile.com/work/estate-98s-journey-from-salvadoran-soil-to-spirit-glass/) - Published: November 13, 2025 By Emily Cappiello When brothers Jose and Andres Larin set out to create Estate 98 Licor de Café Especial, they weren’t just launching a new coffee liqueur—they were bottling generations of family history, which runs deep in El Salvador. Their story begins on the slopes of two volcanoes in El Salvador—Santa
- [Songs With Award-Winning Drinks](https://quakercitymercantile.com/work/sound-sipping-pairing-grammy-2026-nominated-songs-with-award-winning-drinks/) - Published: November 14, 2025 By Frank Dobbins III It’s officially Grammy season! The official nominations for the 2026 Grammy Awards were announced a week ago, and the list is loaded with powerhouse artists who have been Uproxx favorites all year long. Everyone from Fridayy and Kendrick Lamar to Billie Eilish and Terrace Martin has had their work nominated across a broad
- [2025 Spirits Award Winners](https://quakercitymercantile.com/work/2025-spirits-award-winners/) - Published: December 17, 2025 This year was not an easy one for entrepreneurs in bev-alc or adult alternatives. Consumers and investors are adjusting their relationships with alcohol, and still doubtful of the emerging adult non-alc industry. But the smartest beverage founders are meeting those challenges by digging deeper into their relationships with the industry,
- [Best Booze Books to Buy](https://quakercitymercantile.com/work/best-booze-books-to-buy/) - Published: December 3, 2025 By Olivia White When the holiday season rolls around, choosing the perfect gift for the drinks lovers in our lives is no easy feat. There are endless amounts of amazing wine and spirits to choose from — not to mention the sheer amount of gadgets and stunning glassware on the market these
- [Candela Mamajuana Full Rebrand](https://quakercitymercantile.com/work/candela-mamajuana-full-rebrand/) - Published: Dec. 3, 2025 PRESS RELEASE posted by Candela Mamajuana MIAMI, FL – November 25, 2025 — Candela Mamajuana, the botanical rum brand inspired by the legendary Dominican elixir, is relaunching with a bold new visual identity and packaging. The rebrand marks a significant milestone for Candela as it continues to elevate the rum
- [The Top 100 Spirits of 2025](https://quakercitymercantile.com/work/the-top-100-spirits-of-2025/) - By Wine Enthusiast This special group was culled from hundreds sampled over the past year—thoroughly spread out, of course. Looking back, it’s been quite a journey. Selections range from single-cask bourbons to a cheeky mezcal that uses Chinese five-spice roast duck to make pechuga, a style that typically involves hanging a piece of raw chicken
- [Small Town Saturday: Carroll County, New Hampshire](https://quakercitymercantile.com/work/small-town-saturday-carroll-county-new-hampshire/) - Tipple a Little: Steven Grasse's decade-old Tamworth Distilling draws in bar cart scholars from across the globe with craft spirits inspired by—and made from—a variety of unusual sources. Two must-tries for whiskey fans: William Whipple's Cider Wheat Whiskey and the roast goose-infused Spruce & Goose (both at the far right). Post-tasting tuck into a hearty
- [Art In The Age on FOX29](https://quakercitymercantile.com/work/art-in-the-age-on-fox29/) - Posted: October 21, 2025 A viral post by our QCM team led to an incredible pop-up collaboration between Art in the Age Spirits and Philadelphia's Liberty Kitchen, and the Hoagie Martini was brought to life. Made up of Genoa salami-washed Art in the Age Vodka, Cinzano Vermouth and garnished with a slice of Liberty
- [Toast Kendrick Lamar’s ‘Not Like Us’ Grammy Win](https://quakercitymercantile.com/work/toast-kendrick-lamars-not-like-us-grammy-win-with-10-whiskies-unlike-anything-youve-ever-tried/) - By Frank Dobbins III Published February 4, 2025 The 67th annual Grammy Awards took place this past weekend, and one of the most impressive feats from the ceremony was Kendrick Lamar’s “Not Like Us,” winning five Grammy’s for Song of the Year, Record of the Year, Best Rap Performance, Best Rap Song, and Best Music
- [The Best Nonalcoholic Drinks](https://quakercitymercantile.com/work/the-best-nonalcoholic-drinks-our-editors-actually-love/) - By Lauren Buzzeo, Dylan Ettinger, Dylan Garret, Ray Isle, and Prairie Rose Published on August 17, 2025 In a world awash with lackluster spiritless proxies, uninspired mocktails and overly sweetened “alternatives,” finding a nonalcoholic (NA) drink that actually tastes good — really good — can feel like striking gold. Too often, alcohol-free wines fall
- [Palm Beach City Lifestyle: The Food Issue](https://quakercitymercantile.com/work/palm-beach-city-lifestyle-the-food-issue/) - October 2025 Recently, QCM helped create an iconic brand world for Mr. B’s Tavern in West Palm Beach, from logos and an illustrated Mr. B waiter to menus, merch, and a website. Now this “Old Florida tavern with new vibes” is becoming a well-known hot spot in the Palm Beach area — including a
- [10 distilleries that are raising the bar](https://quakercitymercantile.com/work/10-distilleries-that-are-raising-the-bar-with-their-specialty-spirits/) - Published October 22, 2025 Our editors and readers independently select what you see on USA TODAY 10BEST. When you buy through a link on our site, we may earn an affiliate commission. Gin, vodka, rum, and whiskey are all great, but the American thirst for craft spirits has grown beyond the bounds of the
- [Inside The Pathfinder’s Rise](https://quakercitymercantile.com/work/inside-the-pathfinders-rise/) - By Ian Bell Published October 13, 2025 Alcohol sales in the U.S. have seen a continued decline driven by a trend in economic pressure, shifting consumer behaviors, and broader cultural changes. However, on the opposite end of that spectrum, non-alcoholic beverage sales have surged 67% since 2022, capturing consumers seeking taste and social experiences
- [When Did ‘Willy Wonka’ Become the  Booze World’s Favorite Cliché?](https://quakercitymercantile.com/work/when-did-willy-wonka-become-the-booze-worlds-favorite-cliche/) - Words: Aaron Goldfarb Published: July 16, 2025 Illustration: Eva Redamonti In March of this year, noted British journalist Stephen McGinty wrote a feature for The Sunday Times about Dr. Bill Lumsden. He detailed Lumsden’s longtime work as master distiller for Glenmorangie, revisiting his early days in Glasgow and then Edinburgh, where he earned a Ph.D. in fermentation
- [The 30 Best Gins of 2025](https://quakercitymercantile.com/work/the-30-best-gins-of-2025/) - Words: Tim McKirdy Illustration: Sara Pinsonault Published: April 17, 2025 For more than a decade, a swell of producers have offered inventive alternatives to traditional London Dry gin, expanding the category with approachable expressions that place less emphasis on piney juniper. Similarly, they’ve looked beyond the classic supporting cast of savory herbs and bitter roots
- [Mother’s Day Gift Guide 2025: Skip Flowers, Gift Botanical Spirits](https://quakercitymercantile.com/work/mothers-day-gift-guide-2025-skip-flowers-gift-botanical-spirits/) - Words: Lanee Lee Published: May 1, 2025 For your Mother’s Day gift this year, skip the short-lived bouquet and surprise her with something she can sip and savor: a floral-inspired tipple that’s just as pretty—and lasts a whole lot longer. From the vibrant purple hue of UME plum liqueur to uniquely crafted botanical-forward gins from across
- [Prestige Alcohol Brands Are Difficult to Build — and All Too Easy to Ruin](https://quakercitymercantile.com/work/prestige-alcohol-brands-are-difficult-to-build-and-all-too-easy-to-ruin/) - Words: John Sumners Published: March 17, 2025 Illustration: Danielle Grinberg It was the evening after my wedding in New Orleans — ages ago — and the core crew of our leftover revelers had descended upon a relaxing Marigny haunt to unwind in style before the impending crash back to our respective realities. “Johnnie Black on the rocks,” I said
- [Who Will Win The Billion-Dollar Adult Non-Alc Market?](https://quakercitymercantile.com/work/who-will-win-the-billion-dollar-adult-non-alc-market/) - Ferron Salniker | Feb. 26, 2025 Glancing at the adult non-alc (ANA) section of a store, most drinkers aspiring to moderate for the first time likely won’t find brands they recognize. They might prefer it that way. With ANA on its way to becoming a billion dollar category in the U.S., newer, independent entrants have been driving
- [UPROXX RANKS THE PATHFINDER AS TOP N/A DRINK](https://quakercitymercantile.com/work/dry-january-is-over-here-are-the-n-a-drinks-worth-enjoying-all-year-long/) - Dry January Is Over, Here Are The N/A Drinks Worth Enjoying All Year Long By Frank Dobbins III | February 10, 2025 Dry January is over, but each year, we discover more and more non-alcoholic drinks that are worth enjoying all year long. Whether we’re talking about N/A beer and spirits, zero-proof cocktails or “mocktails,”
- [The Guardian Raves About The Pathfinder](https://quakercitymercantile.com/work/the-guardian-raves-about-the-pathfinder/) - Staying sober beyond Dry January? Enjoy the buzz without the booze year–round with our pick of the best hangover-free beverages Is there such a thing as a good alcohol-free wine? Joanne Gould Tue 4 Feb 2025 07.09 EST The Guardian’s journalism is independent. We will earn a commission if you buy something through an affiliate
- [Country Living includes Tamworth as one of America's Best Small Towns for 2025](https://quakercitymercantile.com/work/country-living-includes-tamworth-as-one-of-americas-best-small-towns-for-2025/) - These Are America's 10 Best Small Towns for 2025 Did your favorite make the list? By Sarah ZlotnickPublished: Jan 26, 2025 When I first heard that “detour destinations” were a top travel trend for 2025, I kinda felt like I’d scored a bid to the Super Bowl. As a fifteen-year regional travel specialist and Country
- [Vinepair reviews Tamworth Garden's Mountain Berry Cordial](https://quakercitymercantile.com/work/the-40-best-liqueurs-for-your-bar-cart/) - Unlocking the full potential of your home bar relies not on amassing a vast selection of spirits, though that certainly helps, but stocking up on some choice liqueurs. No matter how many bottles of gin, bourbon, or tequila your collection boasts, you can say goodbye to most of the world’s most iconic cocktails without these
- [Inside Hook features the Pathfinder](https://quakercitymercantile.com/work/inside-hook-features-the-pathfinder/) - The Best Non-Alcoholic Spirits for Dry January and Beyond Each of these bottles offers real taste and mocktail (or even cocktail) versatility By Kirk Miller Updated January 8, 2025 2:39 pm Some of our favorite non-alcoholic spirits Photo illustration Nota bene: All products in this article are independently selected and vetted by InsideHook editors. If
- [Bloomberg features The Pathfinder](https://quakercitymercantile.com/work/bloomberg-features-the-pathfinder/) - Read the whole article here
- [Philly Business Journal features Art in the Age Spirits](https://quakercitymercantile.com/work/philly-business-journal-features-art-in-the-age-spirits/) - Read full article
- [Forbes features House of Tamworth's Spruce Goose Whiskey](https://quakercitymercantile.com/work/forbes-features-house-of-tamworths-spruce-goose-whiskey/) - Who Needs Turkey? Tamworth’s Goose Whiskey Is The Real Feast Emily Price Contributor Dec 9, 2024,11:21am EST Tamworth Distilling, the whimsical force behind spirits like Crab Trapper (whiskey infused with invasive green crabs) and The Deerslayer (venison-flavored whiskey), is back with yet another eyebrow-raising release: Spruce & Goose, a goose-flavored whiskey that promises to bottle
- [Robb Report features House of Tamworth's Spruce Goose](https://quakercitymercantile.com/work/robb-report-features-house-of-tamworths-spruce-goose/) - This Roast Goose-Flavored Whiskey Is a Christmas Dinner in Liquid Form Geese were harmed in the making of this whiskey. Published on November 22, 2024 By Jonah Flicker House of Tamworth If you’re going to make flavored whiskey, you might as well get as weird as you can with it. That seems to be the
- [Delicious City Podcast features Steven Grasse](https://quakercitymercantile.com/work/delicious-city-podcast-features-steven-grasse/) - Listen to the episode This episode of Delicious City is fueled by whiskey with notes of crabs, canine and corpses… sounds wild, we know, and the stories behind each of those whiskeys are just as intoxicating as the spirits themselves. Steven Grasse is today’s guest, and his agency Quaker City Mercantile has created brands
- [Bloomberg features The Pathfinder and Best Day Brewing](https://quakercitymercantile.com/work/bloomberg-features-the-pathfinder-and-best-day-brewing/) - Read the whole article
- [Vinepair's Tapline Podcast Shares Saving Narragansett](https://quakercitymercantile.com/work/vinepairs-tapline-podcast-shares-saving-narragansett/) - Taplines: Saving Narragansett, New England’s Beloved Legacy Lager Words:VinePair Staff Published: July 31, 2024 Before craft beer, decades of consolidation, and even before Prohibition, every city had its own brewery — and odds are that brewery made a lager. But by the time repeal day rolled around on Dec. 5, 1933, several of those
- [Gin Raiders Features Hendrick's Gin April Fool's Prank](https://quakercitymercantile.com/work/hendricks-gin-shocks-with-april-fools-prank/) - The ‘Fiendish Minds’ at Hendrick’s Gin Created a Powdered Martini For April Fools, and We’re Not Mad About It Cynthia MerstenApr 1st, 2024, 5:58 pm Hendrick’s Gin played a clever April Fools’ Day prank we sort of wish was real. (Photo: Hendrick’s Gin) Hendrick’s Gin shared in a news release an April Fools’ Day prank
- [Forbes Explains How The Pathfinder Revolutionized Socializing](https://quakercitymercantile.com/work/forbes-explains-how-the-pathfinder-revolutionized-socializing/) - Dave Knox Mar 19, 2024,10:00am EDT In the ever-evolving landscape of spirits, The Pathfinder Hemp and Root emerges as a groundbreaking non-alcoholic alternative, not merely mimicking traditional spirits but carving its own niche with a unique blend of bitterness, sweetness, and complexity. I sat down with Co-founder Chris Abbott to learn more about their
- [The New York Times Features Tamworth Garden Lilith](https://quakercitymercantile.com/work/the-new-york-times-features-tamworth-garden-lilith/) - The aroma of this new apple brandy, or eau de vie as they would have it, suggests a pile of freshly peeled apple skins. Apple fragrances are not uncommon in alcoholic beverages, most notably in some chardonnays that suggest green apple, but not the riper nose of Tamworth Distilling’s latest; it’s named after Lilith, who
- [Forbes features Hendrick's Valentine's Day Campaign](https://quakercitymercantile.com/work/forbes-features-hendricks-valentines-day-campaign/) - Looking for something totally unexpected and quirky for your gin-loving Valentine? Well, Hendrick’s just might have the answer. The Scottish gin that’s known for its unusual activations and a Cabinet of Curiosities (where a new limited-edition gin is revealed each year) has just dropped a line of “Gintimates,” the world’s first and only collection
- [New York Times features Lo-Fi Aperitifs Sweet Vermouth](https://quakercitymercantile.com/work/new-york-times-features-lo-fi-aperitifs-sweet-vermouth/) - Few things are more pleasurable than a great glass of whiskey, except for a great whiskey cocktail. Yet for most of us, it’s easy to get stuck in a mixer rut, bringing out the same ingredients time and again. While consistency is important when it comes to constructing your favorite cocktails, there is also an
- [The Wallstreet Journal Includes The Pathfinder](https://quakercitymercantile.com/work/the-wallstreet-journal-includes-the-pathfinder/) - THE OPPORTUNITIES to drink—and drink well—while keeping alcohol consumption moderate are better than ever before. That more and more imbibers are integrating non-alcoholic and low-alcohol cocktails into their drinking rituals at the same time dozens of brands are devising new booze-free “spirits” isn’t all that surprising. According to Nick Bodkins, owner of Boisson, a retailer
- [Food & Wine Makes a Case for Adding these House of Tamworth Products to Your Home Bar](https://quakercitymercantile.com/work/food-wine-makes-a-case-for-adding-these-two-house-of-tamworth-products-to-your-home-bar/) - Consider adding these seafood-steeped spirits to your home bar. By Jonah Flicker Published on December 18, 2023 Trending Videos In the whiskey world, you don’t have to look very far to find what many people consider to be a gimmick. You’ve got whiskey barrels loaded onto container ships that traverse the oceans, supposedly increasing interaction
- [Esquire Includes Tamworth Distilling's Saison de Frai](https://quakercitymercantile.com/work/esquire-includes-tamworth-distillings-saison-de-frai/) - 2023 was another big year for spirits releases. Tequila didn't stop exploding in popularity, and it seemed like a few new brands launched every month. Some were celebrity-backed money grabs, while others were made with traditional methods and additive-free, something that consumers are becoming more aware of. In American whiskey, Maker’s Mark released its oldest
- [Men's Journal Features The Pathfinder](https://quakercitymercantile.com/work/mens-journal-deems-the-pathfinder-best-overall-non-alcoholic-spirit/) - 9 Best Non-Alcoholic Spirits of 2023 That Taste Like the Real Thing Leave the booze at home. Our favorite non-alcoholic spirits pack plenty of flavor to please any crowd. Joshua M. Bernstein Updated: Dec 6, 2023 11:36 AM EST For those seeking non-alcoholic drinks, the days of making do with club soda and lime are
- [Food & Wine features Tamworth's Saison de Frai](https://quakercitymercantile.com/work/food-wine-features-tamworths-saison-de-frai/) - Steven Grasse, the founder of Tamworth Distilling and a 2023 Food & Wine Drinks Innovator of the Year, has described the New Hampshire craft distillery as being a little bit “Willy Wonka” after creating 55 different — really different — products in eight short years. New releases from Tamworth are always interesting, whether you’re talking about their
- [David Spade's new show Snakeoil features Tamworth's Deerslayer](https://quakercitymercantile.com/work/david-spades-new-show-snakeoil-features-tamworths-deerslayer/) - WHISKEY THAT HAS TO BE TASTED TO BE BELIEVED Steven Grasse was featured as a contestant on the premiere of FOX’s new show, Snake Oil — pitching Tamworth’s venison-flavored whiskey, Deerslayer! Hosted by David Spade, the show is a Shark Tank style competition where the products pitched just might be too good to be true.
- [Esquire Includes Tamworth Garden VSOP Apple Brandy](https://quakercitymercantile.com/work/the-hands-down-best-booze-to-drink-right-now/) - https://www.esquire.com/food-drink/drinks/a35163347/best-spirits-bottles-2020/ From bourbon to gin and everything in-between, these bottles from big brands and craft distilleries alike are what we’ll be pouring for the foreseeable future. Smaller craft distilleries were hit much, much harder by the pandemic than the big brands, most of which didn’t suffer, at least financially. So while it can’t be
- [Joe Montana Explores What it Means to Be the GOAT in Guinness’ Regional Super Bowl Ad](https://quakercitymercantile.com/work/joe-montana-explores-what-it-means-to-be-the-goat-in-guinness-regional-super-bowl-ad/) - The 30-second spot will run in select markets during the Big Game What does it mean to be the greatest of all time? In preparation for an unprecedented Super Bowl, football Hall of Famer Joe Montana and Guinness teamed up with the goal of answering that question—while also inspiring viewers to stay resilient, remain hopeful and find
- [The Philadelphia Inquirer Includes Hudson Whiskey, The Balvenie, and Tamworth Distiling](https://quakercitymercantile.com/work/the-best-whiskeys-for-2021/) - The best whiskeys for toasts, sips, and gifts this holiday season Despite issues with supply chains, we found 14 whiskies that reflect a broad range of tastes, origins and price points. By Craig LaBan || December 15, 2021 The demons of the supply chain, which have flummoxed everything from microchips to cream cheese
- [The Significance of Guinness Opening a Chicago Taproom](https://quakercitymercantile.com/work/the-significance-of-guinness-opening-a-chicago-taproom/) - America Is Finally Getting a Second Guinness Brewery and Yes, You Can Visit Construction is set to start on the 15,000-square-foot facility in Chicago's Fulton Market district this fall. By Mike Pomranz September 22, 2021 Guinness has always held a unique position in the beer world. When craft brewing emerged as a counterpoint to fizzy
- [Guinness Open Gate Brewery to Welcome Millionth Visitor This Thursday](https://quakercitymercantile.com/work/guinness-open-gate-brewery-to-welcome-millionth-visitor-this-thursday/) - Grace Hebron | January 27, 2022 On the brink of the big milestone, the Halethorpe taproom looks back on the past three-and-a-half years. There’s a reason why they call it Guinness Open Gate Brewery. In mid 2018, the Halethorpe mainstay made a splash as the first venue of its kind to put down roots
- [What We're Drinking Podcast Features Our CEO, Steven Grasse](https://quakercitymercantile.com/work/what-were-drinking-with-dan-dunn-ep-131-steven-grasse-and-charlie-hall/) - Click here to listen. We take the show on the road to Dan's hometown of Philadelphia, and sample all sorts of cool stuff including whiskeys made with venison and beavers' anal glands... yum! Dan's drinking buddies are Steven Grasse and Charlie Hall. Food & Wine Magazine dubbed Steven “the punk-rock prince of small-batch spirits.” He
- [Bloomberg includes Tamworth Skiklubben Aquavit](https://quakercitymercantile.com/work/the-16-best-spirits-of-2021/) - In a year whose biggest surprise was more of the same, the following bottles stood out for bringing forth flavors that felt refreshingly new. By Brad Japhe || December 16, 2021 There was no shortage of new spirit to sip through in 2021. As a professional in the space, I keep a running tabulation
- [Ad Age Offers a Sneak Peak into Hendrick's Brand World](https://quakercitymercantile.com/work/ad-age-offers-a-sneak-peak-into-hendricks-brand-world/) - Podcast: Ad Lib Behind Hendrick's Gin's quirky ad approach Harvey Purchese, senior VP of marketing at liquor marketer William Grant & Sons, on the 'Hendrick's High Wheel' and other stunts By E.J. Schultz. Published on December 03, 2020. READ THIS NEXT Frito-Lay snags Rick Astley for an ad—and he's never gonna give up snacks
- [Bloomberg Includes Tamworth Distilling's Old Man of The Mountain](https://quakercitymercantile.com/work/the-most-sustainable-whiskies-you-can-buy-now/) - Consumers want to be told that the products they’re purchasing and enjoying are better for the world at large. Here are some distilleries that actually are making a difference. By Brad Japhe April 21, 2021, 11:00 AM EDT Grain, water, yeast—and CO₂? On average, crafting a single 750-milliliter bottle of liquor results in some 6.5 pounds
- [Guinness Releases Breakfast Tea Amber for St. Patrick's Day](https://quakercitymercantile.com/work/guinness-releases-breakfast-tea-amber-for-st-patricks-day/) - The beer uses real Irish breakfast tea to get drinkers in the holiday spirit. By Mike Pomranz March 11, 2022 Credit: Courtesy of Guinness Open Gate Brewery I'm not going to advocate for morning drinking (as much as I don't mind dumping some Baileys in my coffee). But if you were looking to do a
- [The Scotsman Features Lesley Gracie, Master Distiller of Hendrick's](https://quakercitymercantile.com/work/the-scotsman-features-lesley-gracie-master-distiller-of-hendricks/) - Scotland's Larder: Lesley Gracie Hendrick's Gin Master distiller We talk to master distiller Lesley Gracie about Hendrick's Gin, working in the Gin Palace and the Scottish coastal inspiration behind her new gin, Neptunia By: Catriona Thomson Published: March 16, 2022 Categories: Distilleries, Drink, Gin, Gin Features, Producers Lesley Gracie, master distiller for Hendrick's gin, might
- [Wine Enthusiast Includes QCM in its Explanation of How Guinness Defies All Odds](https://quakercitymercantile.com/work/wine-enthusiasts-explains-how-guinness-defies-all-odds/) - By Aaron Goldfarb Last September, Guinness announced it would open a 15,000-square-foot brewery in Chicago’s Fulton Market neighborhood in time for St. Patrick’s Day 2023. The announcement came just three years after Guinness opened a similar facility in Baltimore. How, in an era when so many big breweries have been forced to scale back distribution
- [Sharp Includes Tullamore D.E.W. XO Rum Finish Irish Whiskey](https://quakercitymercantile.com/work/sharp-includes-tullamore-d-e-w-xo-rum-finish-irish-whiskey/) - SHARP Drinks: The Best Irish Whiskey To Sip and Savour Today Justin Mastine-Frost March 16, 2022 Don’t let all the St. Paddy’s Day hype fool you — Irish whiskey is not some flash-in-the-pan novelty that’s meant to be consumed once a year. Though often overshadowed by their Scottish counterparts, the world of Irish whiskey is
- [Sailor Jerry Creates Women in Tattoo Apprentice Grant](https://quakercitymercantile.com/work/sailor-jerry-creates-women-in-tattoo-apprentice-grant/) - Published March 22, 2022 Sara Karlovitch Associate Editor Editor’s note: This story has been updated to include a statement from Sailor Jerry after publication. Dive Brief: Sailor Jerry Rum, owned by William Grant & Sons, is honoring Women's History Month with a new campaign that spotlights female tattoo artists, per information shared with Marketing
- [Quill & Pad Explains How Hendrick's Gin Changed the Gin Game Forever](https://quakercitymercantile.com/work/quill-pad-explains-the-weird-and-innovative-nature-of-hendricks-gin/) - Hendrick’s Gin: The Original, Weird In A Good Way by Ken Gargett Cleaning out some old emails from the files the other day, I came across a fishing article written by a friend. It was about the very first time we met, at Playa Girón in Cuba, chasing bonefish on fly on Las Salinas saltwater
- [Delish Names Hendrick's as Best Splurge Contemporary Gin](https://quakercitymercantile.com/work/delish-names-hendricks-as-best-splurge-contemporary-gin/) - The 19 Best Gin Brands You Can Buy At Any Price Point Let our panel of expert gin-tellectuals be your guide. By Kaitlin Mahar Mar 28, 2022 Gin can seem intimidating to those unfamiliar with it, especially considering its broad, dynamic flavor profile and the countless available options. While excellent in classic cocktails (consider a
- [Fatherly Includes Hudson Four-Part Harmony Seven-Year](https://quakercitymercantile.com/work/fatherly-includes-hudson-four-part-harmony-seven-year/) - These new bottles, from distilleries spanning from Kentucky to New York, Charleston to Chicago, are not to be missed. By Stinson Carter Mar 30 2022, 10:51 AM Bourbon is always evolving. Innovative distillers continue to push the creative envelope with new and interesting expressions of the definitive American whiskey. And with prices rising across
- [Men's Journal Includes The Pathfinder Hemp & Root](https://quakercitymercantile.com/work/mens-journal-includes-the-pathfinder-hemp-root/) - Best Amaro to Sip Neat, Mix in Cocktails, or Enjoy as a Digestif Courtesy Image byBrittany Anas Mor Best Amaros to Sip Neat or Mix in Classic Cocktails 1. Amaro Montenegro Complex and mysterious, amaro is steeped in history and many brands have closely guarded, storied recipes. One of the most famous is Amaro
- [The Sober Curator Raves about The Pathfinder](https://quakercitymercantile.com/work/the-sober-curator-raves-about-the-pathfinder/) - Happy Every Hour: Based in the Pacific Northwest, The Pathfinder Nonalcoholic Spirit Alternative Will Become Your New Favorite By Alysse BrysonMarch 19, 2022Updated:March 28, 2022 The Pathfinder is a fermented and distilled hemp-based liquid with the intense flavor and aromatic characteristics of a spirit, with none of the harmful effects of alcoholic beverages. This may just become
- [Gear Patrol Includes The Balvenie](https://quakercitymercantile.com/work/gear-patrol-includes-the-balvenie-and-the-macallan/) - The 21 Best Scotch Whiskies You Can Buy in 2022 Everything you need to know about Scotland’s favorite brown spirit, including important terminology and a cheat sheet to the best bottles across all price points. By Tyler Chin and J. Travis Smith Apr 11, 2022 Chandler Bondurant Peated or unpeated? Sherry-cask aged, ex-bourbon cask aged
- [The NY Post Includes Milagro](https://quakercitymercantile.com/work/the-ny-post-includes-milagro-tequila/) - The 14 best tequila brands to help you celebrate Cinco de Mayo in 2022 By Sophie Cannon May 5, 2022 Get out the salt and limes — it’s time for tequila. Not only on Cinco de Mayo, but any time there is a celebration, tequila is one of the best things to have on hand
- [The Balvenie Wins Award at U.S. Brand Film Awards 2022](https://quakercitymercantile.com/work/the-balvenie-wins-award-at-u-s-brand-film-awards-2022/) - Brand Film Awards US 2022: Industry Sector categories Brand films continue to grow in popularity and reach, spanning a multitude of industries from the automotive world to sports to healthcare. Automotive/Transportation WINNER: Holiday Ride General Motors/Chevrolet and Commonwealth Detroit/McCann The theme of General Motors/Chevrolet’s film Holiday Ride is an appropriate one for the season: love.
- [Forbes Features Tamworth Distilling's Crabtrapper](https://quakercitymercantile.com/work/forbes-features-tamworth-distillings-crabtrapper/) - If you can make lemonade from lemons, you can make “claw-some” whiskey from invasive green crabs. But how does it taste? They call it House of Tamworth Crab Trapper, with a “seacret” ingredient of green crab, an invasive species that’s wreaking havoc along the New England coast. “It has crab on the nose, for certain,”
- [Food & Wine Praises Ecological Side of Tamworth Distilling's Crab Trapper](https://quakercitymercantile.com/work/food-wine-praises-ecological-side-of-tamworth-distillings-crab-trapper/) - This Whiskey Is Made From Crabs Green crabs pose a problem to coastal ecosystems. One New Hampshire distillery has a tasty solution. By Mike Pomranz June 23, 2022 Credit: Jenn Bakos If life gives you lemons, make lemonade. But if life gives you an invasive crab species, make bourbon? New Hampshire's Tamworth Distilling — working
- [Good Beer Hunting Chronicles Narragansett's Return to Ubiquity](https://quakercitymercantile.com/work/good-beer-hunting-chronicles-narragansetts-return-to-ubiquity/) - Hi, Neighbor — Narragansett Lager’s Return to Ubiquity Words by Matt Osgood Photos by Mike Lianza June 29, 2022 Robert Shaw was a brilliant English actor. As a member of what was then the Shakespeare Memorial Theatre in Stratford-upon-Avon, he appeared in productions of “Macbeth,” “Henry VIII,” “Cymbeline,” and other plays. His acting chops earned
- [NPR Explains the Ecological Side of Tamworth's Crab Trapper](https://quakercitymercantile.com/work/npr-explains-the-ecological-side-of-tamworths-crab-trapper/) - A distillery is fighting invasive crabs by turning them into whiskey July 11, 20225:00 AM ET Kai McNamee They're small. They're green. They're crustaceans. And now, they're in whiskey. Green crabs are the invasive pests that have plagued North America's marine ecosystems for more than 200 years. A New Hampshire distillery is taking on the
- [The Late Show with Steven Colbert Features Tamworth's Crab Trapper](https://quakercitymercantile.com/work/the-late-show-with-steven-colbert-features-tamworths-crab-trapper/) - Meanwhile... Ketchup-Flavored Popsicles | Dijon Mustard Price Spikes 757,092 views Jun 28, 2022 Meanwhile... Chaos reigns in the land of condiments, as Canadians are eating popsicles made with ketchup and genuine French Dijon mustard is in short supply. #Colbert #Comedy #Meanwhile Read More Here
- [Smithsonian Magazine Features Tamworth's Crab Trapper](https://quakercitymercantile.com/work/smithsonian-magazine-features-tamworths-crab-trapper/) - Innovation for Good SMART NEWS New Hampshire Distillery Makes Whiskey Out of Invasive Crabs Each bottle uses about one pound of green crabs Margaret Osborne Daily Correspondent July 13, 2022 If you can’t beat them, eat them! Or in this case, drink them? A distillery in New Hampshire is fighting the East Coast’s invasive green
- [Liquor.Com Features Brand Mysticism](https://quakercitymercantile.com/work/liquor-com-features-brand-mysticism/) - 20 New Cocktail and Spirits Books to Read in Fall and Winter 2022 This season brings a huge selection of books to read or to gift. By Kara Newman Published 08/31/22 In general, it takes two years to write and publish a book, from concept to printing to shipping the book out to stores. That’s
- [Sports Illustrated Announces Guinness' Collaboration with Joe Burrow](https://quakercitymercantile.com/work/sports-illustrated-announces-guinness-collaboration-with-joe-burrow/) - Nicole Zembrodt September 16, 2022 Guinness announced a multi-year partnership with Joe Burrow Thursday. He is pledging hours of his time to serve communities in need as part of the Guinness Gives Back program. The goal is to get Americans to pledge more than one million service hours to support their communities. Burrow will join
- [Vinepair Features Guinness' Collaboration with Joe Burrow](https://quakercitymercantile.com/work/vinepair-features-guinness-collaboration-with-joe-burrow/) - For a brand that’s been alive since 1759, Guinness is still dreaming up new ways to give back to the community. On Thursday, the iconic Irish stout brand launched “Guinness Gives Back,” a multi-year partnership with Bengals quarterback Joe Burrow. According to a Sept. 15 press release, Burrow — as part of the collaboration —
- [The Dieline Praises Lo-Fi Aperitif's Packaging](https://quakercitymercantile.com/work/the-dieline-praises-lo-fi-aperitifs-packaging/) - Lo-Fi Aperitifs Radiates With Artisanship And Transparency by Chloe Gordon on 09/14/2022 | 2 Minute Read Clever typography and lively colors take over Quaker City Mercantile's design for Lo-Fi Aperitifs' packaging design. The brand's label, specifically the bottle design, is beautifully inspired by hand-crafted design. In addition, the overall look is highly influenced by apothecary
- [AdAge praises Steven Grasse for his Innovation](https://quakercitymercantile.com/work/ad-age-features-steven-grasse/) - Steven Grasse and his Quaker City Mercantile created Hendrick’s Gin in the late 1990s, and hasn’t stopped innovating Steven Grasse is not bashful about plugging his agency: “I know more about the spirits industry than any single one of my clients.” The founder of Philadelphia-based Quaker City Mercantile is able to easily back up his
- [The NY Post Raves About The Pathfinder](https://quakercitymercantile.com/work/the-ny-post-raves-about-the-pathfinder/) - About six months ago, Brooklynite Gabriel Dunn was gifted a bottle of The Pathfinder, an elixir concealed behind dark glass, wrapped in an old-timey sepia tone label. He was immediately hooked. “I was basically going through a bottle every week, or every other week. The consistency is really good. It’s a great winter beverage,” Dunn,
- [Food & Wine names Grasse Innovator of the Year](https://quakercitymercantile.com/work/food-wine-names-grasse-innovator-of-the-year/) - For our second annual Food & Wine Drinks Innovators of the Year, we combed the ranks of brewers, winemakers, and distillers to single out the people changing the way we drink. But innovation doesn't necessarily just mean a new tweak to a process or a new category of alcoholic (or non-alcoholic) beverage. It can mean exploring new
- [Food & Wine features Tamworth Distilling's Sylvan Mist](https://quakercitymercantile.com/work/food-wine-features-tamworth-distillings-sylvan-mist/) - If you’ve ever breathed in the heady scent of a floral gin cocktail and thought it would make a perfect perfume, you're in luck. Tamworth Distilling just unveiled Sylvan Mist, the world’s first wearable, drinkable perfume gin. The fragrant innovation is the brainchild of Steven Grasse, the craft distillery’s founder. A 2023 Food & Wine
- [The NY Times includes Backcountry Cocktails](https://quakercitymercantile.com/work/the-ny-times-reviews-backcountry-cocktails/) - The Great Outdoors Deserves Great Cocktails Packing for a hiking trip takes planning and efficiency, especially when there might be cocktails at trail’s end. Give “Backcountry Cocktails: Civilized Drinks for Wild Places,” by Steven Grasse and Adam Erace, your full attention. A team of experts on drinks and the outdoors contributed their know-how, so along
- [Food & Wine features Dunce Whiskey and Hudson Whiskey](https://quakercitymercantile.com/work/food-wine-features-dunce-whiskey-and-hudson-whiskey/) - Sure, a splurge-worthy bottle of American whiskey is a great way to ring in the holiday season. But you don’t have to drop a ton of money for the good stuff. The 64 selections below are all under $100 — most of them, in fact, are well under — and more than worthy of
- [Philly Who? Podcast Features Our CEO, Steven Grasse](https://quakercitymercantile.com/work/philly-who-podcast/) - Podcast: Philly Who? Episode: 20 Listen here Steven Grasse is the founder of Quaker City Mercantile, a Philly branding agency that focuses on spirits. He and his company have invented tons of products and brands, including Hendrick’s Gin, and Sailor Jerry Rum, Art in the Age of Mechanical Reproduction. In this episode, you’ll hear how
- [The Liquor Store Podcast Features Our CEO, Steven Grasse](https://quakercitymercantile.com/work/the-liquor-store-podcast-features-our-ceo-steven-grasse/) - In this episode, Matt talks to Steven Grasse, Founder of Quaker City Mercantile. Steven believes in creating brands and products with rich backstories that people can truly care about. He spent over two decades in the world of commercial advertising before cashing out and dedicating his career to working only with brands he can get
- [The NY Times includes The Pathfinder Hemp & Root](https://quakercitymercantile.com/work/the-best-non-alcoholic-drinks/) - By Anna Perling Updated February 10, 2022 An increasing array of exciting non-alcoholic beverage options—balanced, complex drinks that you can sip and savor—are here to replace the Shirley Temple. We’ve tasted 39 different drinks since 2021—including 15 new bottles in 2022—to find the most unique, mature, and delicious ones. Below are our 10 favorites (and
- [Hendrick's Gin Releases Hendrick's Neptunia](https://quakercitymercantile.com/work/hendricks-gin-introduces-its-latest-release-hendricks-neptunia/) - By Christine Emelone Tuesday, 1st March 2022, 9:01 am A brand new release Hendrick’s NEPTUNIA is the delectable new release from the master distiller Ms. Lesley Gracie’s Cabinet of Curiosities that encapsulates the magic of the sea in a gin. Available across most sensational retailers and bars from March 2022, Hendrick’s NEPTUNIA is around for
- [GQ Includes Lo Fi Aperitifs](https://quakercitymercantile.com/work/gq-name-drops-lo-fi-aperitifs-on-their-list-of-the-best-stuff-of-2017/) - This Year, Your Home Bar Gets Weird Lo-Fi Aperitifs, a line of vermouths and amari, vinted in Napa, has Americanized the typically sleepy world of after-dinner drinks and cocktail ingredients. Check out the whole list here: https://www.gq.com/story/best-stuff-of-2017
- [Vinepair Invites Our CEO, Steven Grasse, to Explain How to Make a Booze Brand Go Viral](https://quakercitymercantile.com/work/steven-grasse-explains-how-to-make-a-booze-brand-go-viral/) - How Do You Make a Booze Brand Go Viral? The Master of Craft Explains Aaron Goldfarb Steven Grasse has mastered the art of navigating the boundaries of the booze world. The FDA’s list of acceptable additives “tells you every single ingredient you’re allowed to use in a spirit,” Grasse says. “If it’s not on the list, you
- [Drink Philly Features the Reopening of Art in the Age](https://quakercitymercantile.com/work/art-in-the-age-has-reopened-in-old-city-with-a-bottle-shop-and-tasting-room/) - Art in the Age Has Reopened in Old City with a Bottle Shop and Tasting Room by Drink Philly on Nov 20, 2017 in Liquor Art in the Age, which has been on North 3rd St. in Old City for more than a decade, has reopened after a massive renovation as the neighborhood's premier bottle shop. Thanks to some changes
- [The Manual Explains how QCM Came to Create Sailor Jerry Rum](https://quakercitymercantile.com/work/the-story-of-sailor-jerry/) - The Background Norman Keith Collins—who would later be known by his nickname, Sailor Jerry—was born January 14, 1911 in Reno, Nevada, though he spent his childhood years in Ukiah, California (about 150 miles northwest of Sacramento). As a child, he was given the nickname Jerry by his parents, who had a donkey of the same
- [The Manual Explains How Steven Grasse Got into Distilling](https://quakercitymercantile.com/work/j-fergus-details-how-steve-grasse-began-distilling/) - How Steven Grasse Went from Mad Man to Distiller and Never Looked Back Written by J Fergus — Posted on 7.19.17 “I hate advertising and I hate everyone in it,” Steven Grasse, 52, says. When asked about the early stages of his career, it felt as though he was reliving some intense trauma. As a former ad-man and
- [NPR Explains How Tamworth Distilling Found was Inspired by Von Humboldt](https://quakercitymercantile.com/work/nprs-the-salt-tells-the-story-of-vonhumboldts-tamarind/) - From Film Stars To Naturalists, These Lives Have Become Boozy Inspirations June 27, 201712:32 PM ET KRISTEN HARTKE From left, Von Humbolt's Natur wasser, named after the German explorer and naturalist; Blood & Sand, inspired by silent movie star Rudolph Valentino; and a single malt by Macallan in collaboration with artist Steven Klein. If you've
- [Food & Wine Includes Narragansett's Fresh Catch](https://quakercitymercantile.com/work/fresh-catch-by-narragansett-named-the-perfect-low-abv-beer-for-summer/) - 18 New Low(ish) ABV Beers That Are Barbecue-Friendly and Perfect for Summer Even for self-serious craft beer purists, knocking back a blood-warming, high-alcohol Belgian quad or Imperial stout at the height of summer isn’t all that appealing. It’s going to be hot and it’s going to be sunny, and most drinkers will be hunting for
- [MarketWatch Reviews Tamworth Distilling's Turmeric Cordial](https://quakercitymercantile.com/work/marketwatch-reviews-vonhumboldts-turmeric-liqueur/) - The bottle: Von Humboldt’s Turmeric Cordial, $40 The back story: Turmeric is increasingly being hailed as one of those chock-full-of-antioxidants superfoods that can cure all sorts of ills. But does the root, typically found in curry dishes, translate into an alcoholic drink? That’s the challenge Tamworth Distilling & Mercantile, a small New Hampshire distiller known for all sorts of
- [Taste of the Seacoast Credits Hendrick's and Tamworth Distilling in the Revitalization of Gin](https://quakercitymercantile.com/work/taste-of-the-seacoast-credits-hendricks-and-tamworth-distilling-in-the-revitalization-of-gin/) - Gin Joints Features by Lisë Stern / April, 2017 Gin is hot. Gin is golden. “Gin is resilient,” Dave Brown writes in Gin: The Manual. “It knows that people will eventually come to their senses and appreciate it for what it has always been—a spirit of extraordinary complexity and depth. Brown’s is one of at
- [The San Francisco Chronicle Explains How The Aperitif Became the Chic Millennials' Drink of Choice](https://quakercitymercantile.com/work/the-san-francisco-chronicle-explains-how-the-aperitif-became-the-chic-millennials-drink-of-choice/) - The problem was not Woody Hambrecht’s vermouth. The Healdsburg winemaker had begun making vermouth in 2013, partly as a way to keep himself and his winery, Alysian, busy during the off-season. His vermouths were excellent; I recommended Alysian’s bittersweet bianco in a 2017 article. But business was tough. The conventional sales strategy of selling to
- [Questlove Partners with The Balvenie for a New Series](https://quakercitymercantile.com/work/questlove-and-the-balvenie-release-quest-for-craft/) - Emily Price What do Jimmy Jam, Michael Che, Patti Smith, and Malcom Gladwell all have in common? They’re all exceptionally creative people. They’re all also guests of Questlove’s newest web series: Quest for Craft. Created in partnership with The Balvenie, the series centers around conversations between Questlove and iconic creators where they discuss their creative processes,
- [Forbes Praises The Balvenie](https://quakercitymercantile.com/work/forbes-praises-the-balvenie/) - The Balvenie distillery was founded by William Grant in 1892. Along with its neighboring sister distillery, Glenfiddich, founded in 1886, it would prove to be the foundation of a Scotch whisky and global beverage empire that today encompasses dozens of brands and operates around the globe William Grant & Sons is the third largest producer
- [Vinepair Includes The Cocktail Workshop Book Written by Our CEO, Steven Grasse](https://quakercitymercantile.com/work/22-great-gifts-for-drinks-lovers/) - If, like us, you have a lot of drinks enthusiasts in your life, you know that finding them the perfect gift can be a bit of a challenge. And while a nice bottle of their favorite spirit or Champagne is always a safe bet, you might be looking for something a little less ephemeral
- [Vinepair Includes Lo-Fi Aperitifs Gentian Amaro](https://quakercitymercantile.com/work/the-best-things-we-drank-last-month/) - February 1st 2022 / The Vinepair Staff It’s no secret that we VinePair staffers enjoy exploring all that’s new when it comes to drinks. For many of us, 2022 started off with a sea of new trends and a robust Dry January lineup, which meant endless beverage options to choose from. Be it a recipe
- [Rollingstone Awards Hendrick's First Place](https://quakercitymercantile.com/work/rollingstone-awards-hendricks-first-place/) - The Best Gin Brands to Try Right Now From old school gin-makers to the new Japanese wave, these are the brands leading the current ginaissance Gin is back. It’s one of the most versatile liquors behind any bar, and the diversity of gins makes tasting each one all the more intriguing for connoisseurs. Plus,
- [Food & Wine Magazine includes Hendrick's Lunar Gin and Tamworth Garden Floral Reserve](https://quakercitymercantile.com/work/35-unusual-gins-to-add-to-your-home-bar/) - By Brian Freedman February 11, 2022 From a Scottish gin with high-toned spice to a Sonoma number finished in red wine barrels, these gins are sure to boost your home cocktail game. For fans of gin, this is something of a golden age: There are more delicious expressions, from more parts of the world,
- [Guinness Marches Again in New St. Patrick's Day Ad](https://quakercitymercantile.com/work/guinness-marches-again-in-new-st-patricks-day-ad/) - By Jon Springer. Published on February 16, 2022. A barkeeper clicks on a neon sign in the window, and dutifully wipes down the bar. A distributor reels in a delivery on a hand truck. A waitress ties on her apron as the day’s first customer approaches, singing to himself a line from Frankie Valli’s 1967
- [Tamworth Distilling Recycles its Spent Mash into Bread, Cattle Feed, and Compost](https://quakercitymercantile.com/work/craft-distilleries-upcycle-spent-grains-at-farms-bakeries-and-beyond/) - By Anna Archibald Published on February 28, 2022 Every day, Kentucky cattle farmers drive massive tanker trucks to Bardstown Bourbon Co. to pick up some 107,000 gallons of spent grains. A byproduct of the distilling process, these sticky, wet grains are highly nutritious feed for cattle and, aside from the cost to drive to and
- [The Philly Citizen Includes Art in the Age and New Liberty Distilling](https://quakercitymercantile.com/work/the-philly-citizen-includes-art-in-the-age-and-new-liberty-distilling/) - Want to get a drink that you can feel good about? Check out these awesome distilleries in Philadelphia serving up good spirits—from vodka to bourbon to inventively flavored bitters—and good causes for the community BY Irene Levy Baker Mar. 02, 2022 Philadelphia distilleries began to flourish about a decade ago when the state passed
- [Mashed Awards Hendrick's Second Place](https://quakercitymercantile.com/work/mashed-awards-hendricks-second-place/) - If you had a medical ailment in the 16th century, you might have been prescribed an aromatic liquor called genever (via The Culture Trip). Back then, genever (or jenever) was all the rage. The Dutch used it to treat gallstones, gout, and lumbago. The Dutch government began to levy taxes on the production of genever
- [Tullamore D.E.W. launches campaign that aims to correct common misspelling of St. Paddy's Day](https://quakercitymercantile.com/work/tullamore-irish-whiskey-aims-to-correct-common-misspelling-of-st-paddys-day/) - Published March 9, 2022 Sara Karlovitch Associate Editor Dive Brief: Irish whiskey brand Tullamore D.E.W., owned by William Grant & Sons, has partnered with Pat LaFrieda Meat Purveyors to create 193 whiskey and burger patty kits in honor of St. Patrick's Day, per details shared with Marketing Dive. The kits, which include the "St. Paddy's
- [Zoomer Features Lo-Fi in Aperitivo Revival](https://quakercitymercantile.com/work/embrace-the-aperitivo-revival-featuring-lo-fi/) - La Dolce Vita! Drink Up & Embrace the Aperitivo Revival Nathalie Atkinson | July 12th, 2018 The term aperitivo comes from the Latin aperire (‘to open’) and this summer it will open up both your palate and your social life. It’s a traditional time-out after work that’s high on refreshment and low in alcohol, and
- [Rival Brews Including Guinness Battle For Super Bowl Attention](https://quakercitymercantile.com/work/beer-run-as-budweiser-leaves-super-bowl-rival-brews-battle-for-attention/) - Fans who tune in to the Super Bowl this Sunday are already expecting to see two all-star quarterbacks. Some of them will glimpse three. Patrick Mahomes and Tom Brady will command this Sunday’s broadcast, leading on-field strategy when the Kansas City Chiefs and the Tampa Bay Buccaneers clash during CBS’ broadcast of Super Bowl LV.
- [Food & Wine Magazine Names Our CEO, Steven Grasse, The Punk-Rock Prince of Small-Batch Spirits](https://quakercitymercantile.com/work/steven-grasse-the-punk-rock-prince-of-small-batch-spirits/) - Steven Grasse is profane, wildly successful and more than happy to sell you a $33 bottle of artisanal Durt. Is he a spirits genius? Writer Alex Halberstadt visits him at his forthcoming New Hampshire think tank. Steven Grasse, the prolific ad man and spirits architect, doesn't suffer from false modesty. In fact, he manages to
- [Punch Includes Colonial Spirits, a Book Written by our CEO, Steven Grasse](https://quakercitymercantile.com/work/colonial-spirits-recognized-by-punch-drink-as-one-of-the-best-spirits-books-of-fallwinter-2016/) - This season offers up a wealth of drink-focused books covering a broad swath of categories, from history to recipes to psychology to technical guides. This kind of diversity in the drink category is not exactly new. But what sets the season apart is the number of new books that already feel iconic—from Robert Simonson’s expertly reported narrative history of the cocktail renaissance, A Proper
- [Men's Health Includes Colonial Spirits, a Book Written by Our CEO, Steven Grasse](https://quakercitymercantile.com/work/mens-health-recommends-buying-colonial-spirits-for-the-guy-who-has-everything/) - The best gifts don’t satisfy needs. They simultaneously create and satisfy a want. So skip the lame gift cards and clothes for the guy who seems to have everything. Instead, give one of these items, and he’ll be thanking you long after he’s forgotten what everyone else bought him. THE HISTORY OF COLONIAL BOOZING 22/27 IMAGE COURTESY OF ABRAMSBOOKS.COM THE HISTORY
- [New Hampshire Magazine Features Tamworth Distilling & Art In the Age](https://quakercitymercantile.com/work/new-hampshire-magazine-features-tamworth-distilling-art-in-the-age-cafe/) - Discover Tamworth New Hampshire This New Hampshire village holds more than you might think February 13, 2020 Anders Morley, Kendal J. Bush, Photographer Mt. Chocorua is a constant, dramatic presence for Tamworth villagers. Photo by Kendal J. Bush It was zero degrees under bright blue skies when I drove into Tamworth one morning in January
- [The Grocer Features Budweiser Budvar's Rebrand](https://quakercitymercantile.com/work/budweiser-budvar-plays-up-quality-and-czech-heritage-with-rebrand/) - Read full article here. Budweiser Budvar has undergone a rebrand in a bid to appeal to fans of craft beer. Rolling out now, the new look was been designed to reinforce the quality of the beer and its Czech ownership, said the brewer, which has added the strapline ‘Greetings from the republic of
- [EOD Drinks Podcast Features our CEO, Steven Grasse](https://quakercitymercantile.com/work/eod-drinks-with-steven-grasse-founder-of-quaker-city-mercantile/) - In this episode of “End Of Day Drinks,” VinePair’s editorial team is joined by Steven Grasse, founder of Quaker City Mercantile — an independent advertising agency and distillery that specializes in strategy, marketing, design, and branding for the alcohol industry. Grasse’s time working in the tobacco industry provided him with the knowledge and experience to
- [Men's Journal Features Our CEO, Steven Grasse](https://quakercitymercantile.com/work/steven-grasse-the-admans-whiskey-lab/) - "It bugs me when people say I'm driven by money," Steven Grasse says, racing past the rustic barns and ice-fishing shacks of rural New Hampshire, trying to outrun the coming February blizzard. "I'm driven by wanting to make things." A former Philadelphia adman, Grasse, 49, employed a singular mix of crass humor and punk-rock aesthetic
- [Adweek Spots Hendrick's Gin Cucumber Blimp](https://quakercitymercantile.com/work/adweek-spots-hendricks-gin-cucumber-blimp/) - In response to the mundane ease of modern travel, Hendrick's Gin has developed the world's only flying cucumber—a 130-foot dirigible that clips along at the civilized speed of 35 mph, just slow enough not to blow off your steampunk hat. They are whipping out their big cucumber in 13 cities across the nation and giving
- [Bloomberg Features Narragansett's Comeback](https://quakercitymercantile.com/work/narragansett-becomes-cool-again-in-bloomberg-business/) - The 125-year-old Rhode Island lager is having a comeback and is now winning over New York's cool kids When Mark Hellendrung bought the Narragansett beer company in 2005, close to nobody drank the 125-year-old New England lager. Gone were the glory days of the 1960s, when the beer was the official sponsor of the Red Sox,
- [Adweek Features Narragansett's Rebrand](https://quakercitymercantile.com/work/narragansett-brand-in-adweek/) - It's not often that a 125-year-old brand can reinvigorate itself without a complete reinvention. But that's what Narragansett Brewing Company has been able to do. With a shoestring media budget of just $100,000 and guerilla-style word-of-mouth marketing, the brand has been revived, even moving past its New England roots and expanding to markets in the southern
- [The American Spectator Features Our CEO, Steven Grasse](https://quakercitymercantile.com/work/the-whiskey-rebellion-and-tamworth-distilling/) - How traditionalists and innovators are revolutionizing — and lifting — America’s spirits. Steven Grasse, founder of Tamworth Distilling & Mercantile on the edge of New Hampshire’s White Mountain National Forest, told me that his goal also is to simultaneously “restore tradition and innovate.” Grasse is a spectacularly successful former advertising executive. Among his
- [Business Insider Features Guinness' Innovation](https://quakercitymercantile.com/work/guinness-takes-on-craft-beer-in-business-insider/) - Diageo, the alcohol giant behind the likes of Smirnoff, Johnnie Walker, and Captain Morgan, just put out its full-year results, and one of the few bright spots is Guinness. The iconic Irish stout has an association with history and heritage, but Diageo is trying to reinvent it as "innovative" — and the plan is working. Here's
- [NY Times Visits Tamworth Distilling](https://quakercitymercantile.com/work/new-york-times-magazine-visits-tamworth-distilling/) - At Tamworth Distilling & Mercantile, which opened earlier this year on the grounds of a dilapidated New Hampshire inn, high-proof grain alcohol embodies the anachronistic, utilitarian charm of something you might have once found at a general store — or today, at the Vermont Country Store. According to its label — printed with, according to
- [Travel + Leisure Includes Art in the Age](https://quakercitymercantile.com/work/art-in-the-age-spirits-named-top-philadelphia-souvenirs/) - Our favorite mementos from the City of Love. The temperature is dropping and the garlands soon to be strung. Even streetlights seem to twinkle a little more this time of year. The holiday season is upon us and we’re on the hunt for the perfect gifts. Cross some off your list with our top picks
- [Men's Journal Features Art in the Age's ROOT](https://quakercitymercantile.com/work/some-sample-press/) - Lorem ipsum dolor sit amet, consectetur adipiscing elit.
- [Paste Includes Narragansett's Lovecraft](https://quakercitymercantile.com/work/lovecraft-one-of-11-craft-cans-for-spring/) - Winter might not be done with us just yet (there’s a snowflake looming on my weather app) but rest assured, spring is just around the corner. You know it, I know it, and our favorite breweries know it. That’s why they’re all busy releasing a bunch of new beers in cans. Because when spring hits,
- [Tamworth Distilling's Beet, Sweet Potato, and Chicory Vodka Earn Awards at SF](https://quakercitymercantile.com/work/tamworth-distillery-wins-earns-high-honors-in-spirit-awards/) - Beet receives Double Gold, Sweet Potato and Chicory both earn Gold By Tom Eastman TAMWORTH — Tamworth Distilling and Mercantile this week announced that all three of its inaugural Art in the Age infusions were honored at the San Francisco World Spirits Competition. Art in the Age Beet Vodka earned a double gold,
- [The Wall Street Journal Features Art in the Age's Rhubarb](https://quakercitymercantile.com/work/the-wall-street-journal-features-rhubarb/) - F. Martin Ramin/The Wall Street Journal, Styling by Anne Cardenas Drink Your Rhubarb We're always trying to find additional delivery systems for rhubarb—pies, tarts, crumbles, cobblers, trifles, jams, syrups—whatever it takes to get as much as we can of that surpassingly tart, ruby-red rhizome during its all-too-brief season each spring. Wouldn't it be great if
- [Gin Foundry Reviews Tamworth Distilling's Apiary and Flora Gin](https://quakercitymercantile.com/work/gin-foundry-reviews-apiary-flora-gin/) - Tamworth Distilling’s Apiary & Flora Gin Written by Gin Foundry Tamworth Distilling, contrivance of advertising industry figure Steven Grasse, released its first raft of drinks in Summer 2015. The distillery, built on the site of a former inn in the center of Tamworth Village, New Hampshire, prides itself on being a farm to bottle
- [Our CEO, Steven Grasse, Explains the Importance of Clean Water](https://quakercitymercantile.com/work/steven-grasse-explains-importance-of-water-in-spirits/) - Clean water is what our history is built on. It's also our future June 30, 2016 The Spirit of Philadelphia by Steven Grasse Illustration by Carter Mulcahy I was born and raised in Pennsylvania. Philadelphia is where I live now. I’m raising a family here. I run a creative agency here. I’m a lifelong
- [Brewer Recognizes Narragansett Marketing](https://quakercitymercantile.com/work/brewer-recognizes-narragansett-marketing/) - By Jon Sicotte on July 12, 2016 Narragansett Beer has been “Made on Honor” for more than a century at the Rhode Island brewery. Showcasing local craftsmen in its region, the “Made on Honor” series was broadcast on the brewery’s website and YouTube channel. “Our social media guy had this idea where there is this
- [Gizmodo Raves about Tamworth Distilling](https://quakercitymercantile.com/work/gizmodo-talks-up-tamworth-distilling/) - The Best Booze You've Never Heard Of Comes From This Secret Science Lab Steve Grasse wanted to make the best spirits in the world—so he followed the water. It led him to Tamworth, New Hampshire, a colonial-era township at the foothills of the White Mountains. The town drinks from the Ossippee aquifer, an underground labyrinth
- [Liquor Includes Tamworth Distilling's Sweet Lips Cherry Bounce](https://quakercitymercantile.com/work/sweet-lips-makes-liquor-coms-list-of-good-news-for-people-who-like-wacky-booze/) - GOOD NEWS FOR PEOPLE WHO LIKE WACKY BOOZE You have your favorite whiskeys or vodkas, but what about your go-to cherry bounce or beet spirit? Your beloved under-the-radar fennel spirit or out-of-the-box gins? These are eight American-born spirits from around the country that call on (and surprise) with unusual flavors. Just out this fall, Colonial-style cherry bounce is
- [USA Today Includes Tamworth Distilling](https://quakercitymercantile.com/work/tamworth-makes-usa-today-list-of-farm-to-bottle-distilleries-you-can-visit/) - By now, you’ve most likely heard of the phrase “farm to table.” You know, the concept where everything on your plate is locally sourced and derived from neighboring farms and gardens. Deliciously plated meals aside, distillers around the world are turning to the local land to create award-winning spirits that are both smooth and satisfying
- [BonAppetit's Healthy-ish Reviews Tamworth Distilling's Tumeric Cordial](https://quakercitymercantile.com/work/bonappetits-healthy-ish-reviews-vonhumboldts-turmeric-liqueur/) - I definitely wasn’t looking for turmeric liqueur when it came into my life. Turmeric, the root that functions like a reverse Tide stick, staining everything in its path with that relentless goldenrod hue, is very popular right now. You already know this, though, because you’re reading a site called Healthyish. You probably also know that
- [Liquor Includes Tamworth Distilling's Apiary](https://quakercitymercantile.com/work/apiary-makes-liquor-com-list-of-9-gins-that-take-you-on-a-journey/) - The days of London dry gin—and London dry gin alone—are long gone. Ever since Hendrick’sturned the gin world on its ear with its unorthodox use of cucumber, rose petals and chamomile, the juniper spirit has never been the same. Both craft and large-scale distillers have since started experimenting with botanicals far beyond the traditional array of coriander,
- [Esquire Names Tamworth Distilling's Sweet Lips Cherry Bounce as Best Whiskey in NH](https://quakercitymercantile.com/work/sweet-lips-named-best-whiskey-in-new-hampshire-by-esquire/) - A whole lot of people think bourbon can only legally be made in Kentucky. That's not true. But the oft-repeated myth shows how indelible the relationship between Kentucky and bourbon is, a relationship that dates back to Alexander Hamilton and a despised whiskey tax that drove distillers from the mid-Atlantic region to the friendlier Southern state. The absolute
- [Playboy Names VonHumboldt's Tamarind Cordial as the Strangest Spirit in NH](https://quakercitymercantile.com/work/playboy-names-vonhumboldts-tamarind-the-strangest-spirit-in-new-hampshire/) - It’s been just over a year since I last took a 50-state spirits tour, and the craft-distilling scene has only continued to grow. Hundreds of scrappy brands are churning out booze of all kinds across the country, and, often, the best part of exploring is getting to taste the weird stuff: the limited editions, regional specialties
- [Maxim Includes Narragansett and Miller High Life](https://quakercitymercantile.com/work/narragansett-and-high-life-make-maxims-list-of-the-20-greatest-cheap-american-beers/) - Yes, you read that right: mass market beers. No, this isn't branded content. We're seriously here to celebrate American, mass-market beer. It's been the beer snob's whipping post for too long. We're not looking forward to the angry tweets for saying this, but the fact is that most craft beer is not refreshing, and the ones that are
- [Philadelphia Magazine Names Art in the Age as 2017 Best Barware](https://quakercitymercantile.com/work/art-in-the-age-named-wins-best-barware-in-philly-for-2017-by-philadelphia-magazine/) - Best Barware 2017 BEST BARWARE Art in the Age After a decade as a men’s and women’s boutique, AITA has pivoted back to its boozy roots, focusing on spirits and barware. While we’ll always love their liquors, it’s the weekly batches of one-of-a-kind glasses and bar supplies shuttled in by vintage emporium Jinxed that keep
- [Wine Enthusiast Includes Art in the Age's Black Trumpet Blueberry Cordial](https://quakercitymercantile.com/work/wine-enthusiast-says-art-in-the-age-black-trumpet-blueberry-cordial-is-a-berry-liqueur-that-deserves-respect/) - Berry-based liqueurs don’t often get the respect they deserve. For many years, they weren’t regarded as much more than sticky sweeties—perhaps poured into a tiny cordial glass at dessert time—since it was hard to stomach more than an ounce or two of the stuff. Today, spirits producers are emphasizing the character of the fruit itself;
- [Food Critic Craig LaBan Calls New Liberty Distillery's Bloody Butcher Bourbon "Liquid Gold"](https://quakercitymercantile.com/work/food-critic-craig-laban-calls-new-liberty-bloody-butcher-bourbon-liquid-gold/) - Why Pa.'s new Bloody Butcher bourbon is so bloody good Updated: OCTOBER 13, 2017 — 8:56 AM EDT by Craig LaBan, Food Critic @CraigLaBan | claban@phillynews.com As Pennsylvania’s craft distilling industry matures, we’ve finally begun to see more aged whiskies emerge from their barrels with the ability to capture a genuine taste of local terroir. Bloody Butcher Bourbon, the latest
- [Food + Wine Features Lo Fi Aperitifs](https://quakercitymercantile.com/work/food-wine-calls-lo-fi-gentian-their-new-favorite-amaro-and-publishes-3-cocktail-recipes-to-prove-it/) - 3 Cocktails to Make with Gentian, Our New Favorite Amaro Carey Jones The Napa bottle is a totally different kind of amaro. CAREY JONES and JOHN D. MCCARTHY September 21, 2017 If you’re a cocktail fan, odds are you’ve heard plenty about amari—that’s the plural of amaro, the Italian style of bitter herbal liqueurs. Recently, Americans have started
- [Supercall Includes Lo Fi Aperitifs](https://quakercitymercantile.com/work/lo-fi-ranked-amongst-best-dry-vermouths-to-drink-straight-according-to-supercall/) - 7 Best Bottles of Vermouth to Drink Straight By Dillon Mafit Taking that first step to appreciating vermouth is tough after years and years of incorrectly thinking of it as a wretched, necessary evil behind the bar. We know it took awhile to realize its importance in a Martini, or how different bottlings could affect
- [Clubs Names Tamworth Distilling as Innovators in Gin Industry](https://quakercitymercantile.com/work/according-to-private-clubs-gin-is-changing-and-tamworth-distilling-is-among-the-five-to-lead-the-charge/) - The New Gin Innovative distillers are putting a fresh spin on this classic, often using unexpected botanicals in their creations BY LESLEY JACOBS SOLMONSON — Spring 2018 Juniper no longer rules the gin game. These days, intrepid distillers throw out tradition in favor of innovation by sourcing unconventional, often local botanicals. Inventive blending and distilling
- [The Philly Inquirer Reveals Old City's Secret Bar is Art in the Age](https://quakercitymercantile.com/work/the-philly-inquirer-reveals-old-citys-secret-bar-art-in-the-age-tasting-room-home-bar-supply/) - Old City has a secret cocktail bar. It's in the back of the Art in the Age boutique Updated: March 14, 2018 — 9:32 AM EDT by Samantha Melamed, Staff Writer @samanthamelamed | smelamed@philly.com Many bars look to advertising to bring customers into their business. The new bar at Art in the Age, on the
- [Forbes Includes Prizefight and Tullamore Dew](https://quakercitymercantile.com/work/forbes-recommends-prizefight-irish-whiskey-this-st-patricks-day/) - Mar 14, 2018 @ 07:00 AM 1,542 The Little Black Book of Billionaire Secrets New and Noteworthy Irish Whiskeys To Toast This St. Patrick's Day Elva Ramirez , Contributor I cover food, drink, travel and the business of living well. Opinions expressed by Forbes Contributors are their own. Elva Ramirez New and notable Irish whiskeys.
- [USA Today Includes Tamworth Distilling](https://quakercitymercantile.com/work/usa-today-lists-tamworth-distilling-among-the-distilleries-to-source-locally/) - In New Hampshire, Tamworth Distilling describes itself as "wilderness-to-bottle," sourcing all ingredients from the region to produce a diverse array of products, including whiskeys, gins, cordials, liqueurs and vodka. Grain comes from farms within 150 miles of the Tamworth, N.H., distillery, while many ingredients are either foraged for in the surrounding forested areas or grown
- [Food & Wine Features Tamworth Distilling's Eau De Musc](https://quakercitymercantile.com/work/food-wine-covers-eau-de-musc-tamworth-distillings-limited-edition-whiskey-flavored-with-castoreum/) - This Whiskey Is Flavored with Beaver Chase Dekker Wild-Life Images/Getty Images The use of beaver secretions, called castoreum, is not as bizarre as it may sound. Mike Pomranz June 11, 2018 Any publicity is good publicity, and for New Hampshire-based spirits brand Tamworth Distilling, that includes the inevitable chatter that’s sure to pop up after
- [Maxim Includes Tamworth Distilling's Eau De Musc](https://quakercitymercantile.com/work/sip-tamworth-distilling-eau-de-musc-this-4th-of-july-according-to-maxim/) - 15 Fine Bottles You Should Be Sipping at Your 4th of July Barbecue Because the best way to celebrate freedom is with a drink in hand. Jonah Flicker Jun 29, 2018 Summertime is prime grilling season, and as the Fourth of July holiday draws near there’s no time to spare to stock up your bar
- [Vogue Features Tamworth Distilling in the Rise of Wilderness-to-Bottle](https://quakercitymercantile.com/work/vogues-todd-plummer-features-tamworth-distilling-mercantile-and-the-rise-of-wilderness-to-bottle/) - Is “Wilderness to Bottle” the New Farm To Table? October 29, 2018 1:21 PM by Todd Plummer Photo: Courtesy of Tamworth Distilling In recent years, the locavore movement has become a pretty ubiquitous standard of quality for restaurants everywhere. Whether it’s a restaurant in your home city or one you’re experiencing through travel, “farm to
- [How Tamworth Distilling Came to Create a Bourbon with Castoreum](https://quakercitymercantile.com/work/vice-features-eau-de-musc-and-covers-the-history-of-flavoring-food-with-beaver-castoreum/) - Photo: DeAgostini/Getty Images by Nadia Berenstein Dec 20 2018, 11:00am A History of Flavoring Food With Beaver Butt Juice No, castoreum is not a cheap substitute for strawberries; it’s luxe, artisanal secretions from a beaver's rear end. “Is fake strawberry really beaver butt?” a guy once asked me after a talk I gave on
- [Vice Includes Tamworth Distilling Black Trumpet Blackberry Cordial](https://quakercitymercantile.com/work/tamworths-black-trumpet-blueberry-cordial-makes-vices-list-of-strange-booze-to-try/) - | by Tara Nurin | Aug 31 2018, 11:30am How We Came to Live in an Era of Very Strange Booze Flavors Tabasco-aged whiskey. Mushroom-blueberry cordial. Chai-spiked amaro. But why? Photo by Michelle Arnold / EyeEm What do you do when you’ve reached the end of the Internet, when Twitter runs out of follow suggestions and
- [The New York Times Reviews Tamworth Distilling's Skiklubben](https://quakercitymercantile.com/work/the-new-york-times-features-tamworth-distillings-skiklubben/) - Front Burner For the Slopes, a Ski-Themed Aquavit Skiklubben, from Tamworth Distilling, celebrates the nation’s oldest ski club, Nansen, in Berlin, N.H. CreditPatricia Wall/The New York Times By Florence Fabricant Dec. 10, 2018 Back in 1872, a group of Norwegian immigrants formed the Nansen Ski Club in Berlin, N.H., at Mount Washington. It is still
- [Taste Radio features our CEO, Steven Grasse](https://quakercitymercantile.com/work/taste-radio-interviews-steven-grasse-the-creator-of-sailor-jerry-rum-and-hendricks-gin/) - Posted by Ray Latif | January 8, 2019 at 3:36 pm For Steve Grasse, the founder of Philadelphia-based creative agency Quaker City Mercantile, inspiration often comes from the music business. In an interview included in this episode, Grasse, who created iconic spirit brands Sailor Jerry Rum and Hendrick’s Gin, explained that he’s “always approached brands
- [VinePair Talks Beer With Our CEO, Steven Grasse](https://quakercitymercantile.com/work/vinepair-talks-beer-with-steven-grasse/) - Celebrities Aren’t Becoming Brewers Because We, the People, Want to Believe Beer Is Ours words: Tara Nurin illustration: Danielle Grinberg Francis Ford Coppola, Bob Dylan, John Legend, Kyle MacLachlan, and George Clooney are among the many celebrities who have gotten into the wine and spirits game. “I’m the official winemaker,” Alecia Moore, the singer better
- [Vox Reviews Narrangansett's Retro-Looking Can](https://quakercitymercantile.com/work/vox-discusses-why-narrangansetts-retro-looking-can-is-so-alluring/) - Why so many beers have retro-looking cans Tecate, Miller High Life, and Narragansett are some of the companies hoping throwback labels will lure nostalgic drinkers. By Kate Mooney Jun 21, 2019, 7:30am EDT Share This story is part of a group of stories called While out drinking this summer, you may have noticed a new,
- [Philly Mag Names Art in the Age as 2019 Best Secret Bar](https://quakercitymercantile.com/work/philly-mag-names-art-in-the-age-philadelphias-best-secret-bar-in-2019/) - Best of Philly 2019 Secret Bar Art in the Age It’ll be hard to walk past the tools, bitters, syrups and shrubs in this boutique, but don’t stop till you arrive at the blissfully quiet copper-topped back bar, where chill bartenders are waiting to mix you drinks with all the goods that are for sale.
- [AdAge Reviews Guinness St. Paddy's Day Ad](https://quakercitymercantile.com/work/dont-worry-well-march-again-guinness/) - ‘When you raise a pint of Guinness, also remember to raise each other up’ Full article here. Alcoholic brands are poised to take a major hit as more people stay home and avoid bars during the coronavirus pandemic. But the brand facing the most immediate challenge is Guinness—because it relies heavily on St. Patrick’s
- [Guinness Is First Brand to Successfully Address COVID-19](https://quakercitymercantile.com/work/how-brands-are-shifting-ad-campaigns-amid-the-covid-19-outbreak/) - Consumers are receptive to pandemic commercials, but they want to see compassion, not cash grabs. Read full article here. A few weeks ago, KFC was still touting its “finger lickin’ good” chicken. Beer brands were hoping you’d pop open some ice-cold brews with friends. And Charmin was going on and on about its ultra
- [You Gov Names Guinness Ad as Ad of the Month](https://quakercitymercantile.com/work/ad-of-the-month-us-guinness/) - Read full article here. A muted St. Patrick’s Day came and went as cascading shelter-in-place orders and strict social distancing rules canceled parades and made going to bars and pubs impossible for many Americans. Guinness — the beer brand synonymous with the Irish holiday — made the best of the situation with an ad saying
- [Women's Health Includes Tamworth Distilling's White Mountain](https://quakercitymercantile.com/work/the-14-best-hand-sanitizers-of-2020-according-to-experts/) - Purell isn’t the only name in the game (although it’s a good one). Read full article here. While hand washing with soap and water should be your go-to, hand sanitizer does work in a pinch. Let's face it, sometimes you don't have soap or a dependable sink sitch—and that's where hand sanitizer sparkles.
- [Cubery Names Guinness as Effective Communicator During COVID-19](https://quakercitymercantile.com/work/3-learnings-from-alcohol-brands-for-communicating-during-covid-19/) - Read full article here. We’ve been watching closely as brands across the world slowly muster the courage to find a voice for reaching house-ridden consumers; one that feels relevant but respectful given the current climate. With countries being locked down one-by-one, alcohol companies have seen their revenues drop sharply following the closure of restaurants
- [Guinness (The Brewing Irish) Partners with The University Of Notre Dame (The Fighting Irish)](https://quakercitymercantile.com/work/nearly-two-centuries-in-the-making-guinness-the-brewing-irish-are-partnering-with-the-fighting-irish-of-the-university-of-notre-dame/) - Join Football Legend Joe Montana and Raise a Guinness, Official Beer of Fighting Irish Alumni and Fans, in a Toast to Traditions Old and New - and to the Promise That We Will Play Again Read full article here. While this may not be the launch moment we planned for, when a partnership
- [Wine Enthusiast Names Tamworth Distilling's Hand Sanitizer as Best Designed](https://quakercitymercantile.com/work/why-are-spirits-nerds-collecting-limited-edition-hand-sanitizer/) - In the early days of the novel coronavirus pandemic, distilleries large and small pivoted to make hand sanitizer. It only made sense. There was a commercial shortage, and many spirits producers had the high proof ethanol necessary to produce their own branded sanitizers. As spirits-backed sanitizers became widely commercially available, whiskey nerds found
- [Forbes Reviews Tamworth Distilling's Deerslayer, Eau De Musc, and Corpse Flower](https://quakercitymercantile.com/work/this-new-whiskey-tastes-like-deer-seriously/) - Read full article here. Would you drink a whiskey that was supposed to taste like deer? Later this month you’ll have the chance. Steven Grasse and Tamworth Distilling and Mercantile, the makers behind Eau De Musc — the viral and limited-edition beaver castoreum whiskey (castoreum is the anal secreation beavers use to mark their
- [Hendrick's Gin Embraces the Quirky in TV Ad](https://quakercitymercantile.com/work/hendricks-gins-surreal-holiday-spot-features-a-hammerhead-shark-butler/) - Hendrick's Gin embraces the quirky in its first ever U.K. Christmas TV ad, a homage to Victorian surrealism that features a butler with the head of a hammerhead shark. In the animated spot, by Quaker City Mercantile, he mops the floor using an octopus before reaching into martini-glass-shaped crack in the wall to discover the
- [Lonely Planet Includes Tamworth Distilling](https://quakercitymercantile.com/work/top-road-trips-from-us-cities-for-the-ultimate-remote-vacation/) - Regan Stephens Lonely Planet Writer 20 January 2021 Rather than going with the flow and flocking to the same familiar destinations, take the road a little less traveled. Here are eight less expected, more remote, but just as exciting road trips to take in the US. Editor's note: Please check the latest travel restrictions before planning
- [Liquor Includes Tamworth Garden VSOP](https://quakercitymercantile.com/work/12-new-brandies-to-try-right-now/) - Get to know the category beyond cognac. Brandy is dandy, and it comes in many forms beyond cognac, the best-known brandy category. These spirits hail from all over the world, rather than just from France, and are distilled from a wide range of fruits, not just grapes. That said, cognac still remains a touchpoint
- [Forbes Reviews Tamworth Distilling's Unicorn Gin Series](https://quakercitymercantile.com/work/these-gins-are-so-mysterious-their-distiller-doesnt-know-whats-in-them/) - You’ve heard of mystery meat, Mystery Men and Mystery Science Theater. But have you ever considered the concept of mystery gin? Leave it to the off-beat and creative minds at Tamworth Distilling in New Hampshire to come up with an alcohol so secret that even its own distiller doesn’t know the flavors he’s concocting.
- [Forbes Names Tamworth Distilling as 2021 Best NH Distillery](https://quakercitymercantile.com/work/best-of-nh-2021-breweries-wine-spirits-cocktails-bars/) - Whether you're in the mood for a local brew or want a craft cocktail, these winners have you covered. Editor’s Picks Craft Cocktails Industry East opened on Hanover Street in Manchester just as the pandemic turned the restaurant business upside down. Despite the added challenges, Jeremy Hart and Dan Haggerty created a charming, intimate bar
- [NH Magazine Reviews Tamworth Distilling’s Deerslayer, Eau De Musc, and Corpse Flower](https://quakercitymercantile.com/work/tamworth-distillings-adventurous-spirits/) - This New Hampshire distiller adds venison whiskey to their lineup Flavored spirits aren’t new. Distillers who fancy themselves inventive have come up with concoctions like jalapeño and mango tequilas, and sippers that are flavored with grapefruit, blood orange and even whipped cream. Amateurs. The mad scientists at Tamworth Distilling live in a bold
- [Hendrick's Gin & Katz's Delicatessan Collaborate on Gin-Infused Pickles](https://quakercitymercantile.com/work/two-institutions-come-together-for-a-briny-collaboration/) - What started out as an April Fools’ gag is now a one-of-a-kind jarred pickle from Katz's Delicatessen and Hendrick’s Gin. By Florence Fabricant || September 27, 2021 A pastrami sandwich with a martini alongside is a good idea. Make them with pastrami from Katz’s Delicatessen and Hendrick’s Gin, and you can tie them together with
- [Brewbound Covers Narragansett's Release of Fresh Catch Golden Ale](https://quakercitymercantile.com/work/brewbound-covers-narragansetts-release-of-fresh-catch-golden-ale/) - Narragansett Beer Releases Fresh Catch Golden Ale Mar. 22, 2018 at 4:00 PM PAWTUCKET, R.I. — As an ode to fishermen and the bounty they bring to the table, Narragansett Beer is proud to release Fresh Catch, a new year-round addition to its growing portfolio of award-winning craft beers. Fresh Catch is a supremely refreshing blonde
- [Northshore Magazine Features Tamworth Distilling And Its Commitment to Quality and Locality](https://quakercitymercantile.com/work/northshore-magazine-features-tamworth-distilling-and-its-commitment-to-quality-and-locality/) - Photos courtesy of Tamworth Distillery Tamworth Distilling Combines Quality with Locality The distillery breathes life into its quaint New Hampshire town with innovative spirits in a down-to-earth setting. Andrew CrumpNovember 19, 2019 The first question worth asking about New Hampshire’s Tamworth Distilling is geographic: Just where is Tamworth, anyway? East of Woodstock, tucked beneath Mount
- [Fistful Of Bourbon Comedic Trailer Don’t Need No Stinkin’ Movie](https://quakercitymercantile.com/work/fistful-of-bourbon-comedic-trailer-dont-need-no-stinkin-movie/) - Read full article here. Steven Grasse had an ambitious plan to splash out a new American whiskey for William Grant & Sons, but the Scottish alcohol company decided making a feature-length movie playing off Fistful of Bourbon’s just-hatched brand was a tumbler too ambitious. “We always say it's like if Quentin Tarantino created a
- [Fistful of Bourbon Launches Nationally](https://quakercitymercantile.com/work/fistful-of-bourbon-launches-nationally/) - Read full article here. It’s a hot day in the wild, wild west. A cowboy interrupts a duel to slather sunscreen all over his face, while questioning the whole idea of scheduling shootouts at high noon. Another cowboy compares a bourbon’s smoothness to the silk loungewear he has taken to wearing. “It ain’t just a
- [Hendrick’s Gin Just Launched Its Own 24-Hour Streaming Service](https://quakercitymercantile.com/work/hendricks-gin-just-launched-its-own-24-hour-streaming-service/) - Read full article here. Hendrick’s Gin launched something a little different today: it’s own streaming service. Touted as “the only one anyone needs” the streaming service offers, you guessed it, 24-hour access to some of the world’s most captivating streams. As in streams of water. Specifically, the service offers you a front-row seat to watch

## Pages

- [Home](https://quakercitymercantile.com/)
- [American Harvest Vodka](https://quakercitymercantile.com/work/american-harvest-vodka/) - Welcome to the New Era of Vodka. Last year, American Harvest Vodka came to us with an ambitious goal: to elevate their entrepreneurial spirit and redefine their brand in a competitive market. Our mission was clear: to transform this premium vodka into the epitome of quality and sophistication, embodying the essence of American craftsmanship and
- [The Pathfinder](https://quakercitymercantile.com/work/the-pathfinder/) - The ‘non-alcoholic spirits’ category is by far the fastest growing category in the global drinks industry. And, The Pathfinder is quickly emerging as the category’s breakout star and first true stand out brand (not bad for it being our first non-alc brand). QCM created everything about The Pathfinder from the liquid profile, to the packaging,
- [George Dickel Whisky](https://quakercitymercantile.com/work/george-dickel-whisky/) - Dickel has been making amazing whisky in Tullahoma, TN since 1870. For those who know, the brand is an absolute icon. In certain circles it even has a cult following. However, Diageo had no idea what to do with Dickel…so they asked QCM to take a crack at it. Since Dickel is a heritage brand,
- [Guinness](https://quakercitymercantile.com/work/guinness/) - Our work for Guinness began with the task of creating an innovation platform for the 250+ year-old-brewer to re-connect the Guinness brand to the beer. In a world revolving around ‘craft’, we recommended they turn their long functioning Dublin pilot brewery into a taproom where consumers could enjoy creative beers in the midst of an
- [Fistful of Bourbon](https://quakercitymercantile.com/work/fistful-of-bourbon/) - William Grant & Sons asked us to create an American Whiskey for their portfolio. We convinced them to blend 5 distinct whiskies and call it A FISTFUL OF BOURBON. This idea was distinctly brilliant because Grants is known for their 165 years of whisky blending skills. We then had a blast bringing this idea to
- [Art in the Age Spirits](https://quakercitymercantile.com/work/art-in-the-age/) - Art in the Age started as QCM’s experimental spirits retail laboratory in the Old City neighborhood of Philadelphia but has since evolved into a full-fledged spirits brand with a sprawling manufacturing facility just outside the city. The brand is named after the seminal 1936 essay written by Walter Benjamin entitled “Art in the Age of
- [Work](https://quakercitymercantile.com/work/)
- [Slow & Low](https://quakercitymercantile.com/work/slow-low/) - Established in 1884, Slow & Low Rock n’ Rye is America’s oldest bottled cocktail. So why wasn’t it growing? Quaker City Mercantile’s solution was to clearly brand it a PROPER OLD-FASHIONED and create a variety of Old-Fashioned flavor variants. We then brought the brand’s mojo back by relooking at their entire brand visual identity and
- [Tullamore D.E.W.](https://quakercitymercantile.com/work/tullamore-d-e-w/) - Tullamore D.E.W. had a problem when they briefed us. They were the world’s second biggest Irish Whiskey brand, but Connor McGregor’s upstart Proper Twelve Whiskey was rising rapidly and nipping at their heels. What to do? We had fun with it. We lumped McGregor in with the never-ending tidal wave of celebrity spirits brands and
- [Lo-Fi Aperitifs](https://quakercitymercantile.com/work/lo-fi-aperitifs/) - Ernest Gallo came to visit and said he wanted to create a brand he could own together with Quaker City Mercantile. The brand we came up with was Lo-Fi—California wine based aperitifs transparently made with natural herbs and botanicals. The big idea was to create a Sweet and Dry Vermouth good enough to work in
- [Narragansett](https://quakercitymercantile.com/work/narragansett/) - We are proud to be one of the owners of Narragansett, which we brought back from extinction and is now the 19th biggest craft brewer in the USA. There are over 10,000 breweries in America, so this is no small feat. Quaker City Mercantile had a whole lot to do with nearly every aspect of
- [Tamworth Distilling](https://quakercitymercantile.com/work/tamworth-distilling/) - So far as we know, Quaker City Mercantile is the only agency in the world that also owns its own distillery. And it's not just any distillery, it’s a world class test kitchen for what is possible in the world of spirits. Tamworth was named Food & Wine’s Innovator of the Year and Esquire’s Spirit
- [Wilderness Trail](https://quakercitymercantile.com/work/wilderness-trail/) - Campari bought this brand for $600 million and wanted to make sure they got their money’s worth. So naturally they called QCM. We did countless interviews with Shane Parker and Pat Heist, founders of WT and came to the conclusion that they were the biggest whiskey nerds that ever lived….and we mean this in the
- [Pilsner Urquell](https://quakercitymercantile.com/work/pilsner-urquell/) - SABMiller came to us with a problem—they couldn’t export Pilsner Urquell over long distances because the beer skunked (PU is not as highly pasteurized as most big global beer brands—that’s why it tastes so good). Our solution was to switch from green glass to brown (which protects the beer from sunlight) and rely more on
- [Hudson Whiskey](https://quakercitymercantile.com/work/hudson-whiskey/) - Founded in 2005, Hudson Whiskey was one of America’s first craft whiskies and paved the way for America’s craft spirits revolution. However, jump forward two decades and nobody really cares if you were the first…especially when there are now more than 2,753 craft distilleries. Craft distilleries are literally EVERYWHERE! The solution was a total rebrand.
- [Goslings](https://quakercitymercantile.com/work/goslings/) - Goslings is one of those brands where it just seems bloody obvious what to do with it. They’re from Bermuda and have been around since 1806….and it is still family owned! Goslings is the ultimate madras pants wearing, preppy, country club, golfing, yachting brand of leisure. So we convinced them to embrace this and become
- [Miller High Life](https://quakercitymercantile.com/work/miller-high-life/) - MillerCoors loved QCM’s brand work for Narragansett, so they asked us to take a look at MHL. The first thing we told them was STOP TRYING SO HARD TO BE COOL. We told them MHL is THE CHAMPAGNE OF BEERS…start acting like it. We redid every aspect of their packaging, brought back their famous jingle,
- [Sailor Jerry](https://quakercitymercantile.com/work/sailor-jerry/) - We started this as a Punk Rock clothing brand and later turned it into a spiced rum brand. After it took off and became the fastest growing rum brand on the planet, we sold it to William Grant & Sons. QCM created every aspect of this brand from the liquid profile to the packaging, to
- [Hendrick's Gin](https://quakercitymercantile.com/work/hendricks-gin/) - Hendrick’s Gin has sold an astonishing $5 billion worth of gin since its launch in 2000. QCM created nearly every aspect of this brand from scratch. Everything from consulting on the liquid profile to creating the iconic packaging to fully mapping out and realizing Hendrick’s now famously eccentric brand world.
- [About](https://quakercitymercantile.com/about/) - WE ARE THE WORLD’S LEADING ALCOHOLIC BEVERAGE BRANDING AGENCY We are a completely unique enterprise and the world’s leading spirits branding consultancy. You will not find another agency that does what we do, with the experience, and the assets we have—including our own distillery in New Hampshire, now a famous test kitchen for producing
- [Garrison Brothers](https://quakercitymercantile.com/work/garrison-brothers/) - When Garrison Brothers came to QCM they were looking to achieve two goals 1. Elevate their bourbon to luxury brand status and 2. Bolster national recognition with the intention of increasing sales by 25% over the next year. A tall order for a little-known brand in Hye, Texas, but we went big. To create a
- [Privacy](https://quakercitymercantile.com/privacy/) - Privacy Policy Quaker City Mercantile does not share your information with 3rd parties. We respect your right to privacy.
- [Careers](https://quakercitymercantile.com/careers/)
- [Midnight Moonshine](https://quakercitymercantile.com/work/midnight-moonshine/) - Piedmont Distillers came to QCM in need of strategic positioning and packaging for a new offshoot of their flagship Midnight Moon brand, Moonshakes. The moonshine category is a far removal from the premium categories QCM is used to working in, but we embraced the challenge and are pleased with the result. We tapped into the
- [Milagro Tequila](https://quakercitymercantile.com/work/milagro-tequila/) - Made from the finest blue agave and grown in the heart of tequila country, Milagro was launched in 1999 during the first wave of premium tequilas, but as the category became more competitive, the brand became less distinct. Called in for a reset in 2014, we developed a creative platform around "The Brighter Side of
- [Photo Assistant](https://quakercitymercantile.com/careers/photo-assistant/) - Attention Philadelphia photographers! We're seeking a talented and motivated Photography Assistant to join our team! Work closely with our Lead Photographer, photo department, and creative team to support the capture of breathtaking visual stories and ensure our shoots run smoothly from start to finish. Submit your portfolio and resume to work@qcmercantile.com with "PHOTO ASSISTANT" in
- [Noonshine](https://quakercitymercantile.com/work/noonshine/) - In 2022, QCM got a direct call from Anheuser-Busch’s North American CEO, Brendan Whitworth. He had a pet project he wanted us to work on called ‘Noonshine’. He said he loved the name but didn’t quite know what to do with it or how to turn it into a winning product concept. So we showed
- [Weber Ranch](https://quakercitymercantile.com/work/weber-ranch/) - In 2022, Lee Applebaum, President & Co-Founder of Round 2 Spirits, came to us with an idea to create a vodka distilled from 100% Blue Weber Agave that’s naturally carb and gluten free. With a history of building brands like Patrón Tequila and Grey Goose Vodka and being deemed “Most Innovative CMO” by Business Insider
- [Kinsey](https://quakercitymercantile.com/work/kinsey/) - History is kind of our thing, especially when it comes to reviving a classic brand (see: Narragansett Beer), so when we were asked to partner with New Liberty Distillery to bring back Kinsey Whiskey, we immediately signed on, with a stake granting us royalties on each bottle sold. Kinsey Whiskey began in the late 1800s,
- [Hop House 13](https://quakercitymercantile.com/work/hop-house-13/) - In 2014, we worked with Guinness to launch a new innovations platform. Our first two releases, Dublin Porter and West Indies Porter, were successes, setting us up for a much bigger play — namely, a new lager made with “more hops, more taste, more character.” We named it, Hop House 13, after the building where
- [Hamm's](https://quakercitymercantile.com/work/hamms/) - If you grew up in the Midwest, chances are, you have some memory of HAMM’S BEER: Maybe your pop-pop drank it in his basement bar, or maybe you recall their cartoon bear from TV ads from the ‘50s all the way through the ‘80s. But the fact is, Hamm’s is one of the great American
- [Budweiser Budvar](https://quakercitymercantile.com/work/budvar/) - Ever wonder why in most European countries, Budweiser is simply called “Bud”? Because the original Budweiser, aka Budweiser Budvar, has the rights to the name there. Owned by the people of the Czech Republic and accountable to the Czech Ministry of Agriculture, Budweiser Budvar is brewed in the countryside with massive quantities of whole cone
- [Best Day Brewing](https://quakercitymercantile.com/work/best-day-brewing/) - Calling all do-ers! Back in 2020, Best Day Brewing founder Tate Hubbard came to us for our branding and packaging expertise before launching his non-alcoholic beer. Inspired by Tate’s Northern California surfer roots and passionate commitment to squeezing every bit of joy out of every day, the brand stands out as much for its unrelenting
- [Misguided Spirits](https://quakercitymercantile.com/work/misguided-spirits/) - In 2020, James Zinkland and his collection of former bartenders came to us with the idea of starting a sales organization that sells well drinks—the staples of all bars-- so we worked on packaging and branding to get this idea off the ground. Inspired by the outcasts, wanderlusts, responsible rogues, and creative rakes that make
- [Loma Vista](https://quakercitymercantile.com/work/loma-vista/) - In 2022, The Boston Beer Company came to us looking to collaborate on a new project that capitalized on the growing popularity of tequila and RTDs. More specifically, they wanted QCM to create a beverage inspired the Yarborough family ranch deep in West Texas and its decades-long tradition of gathering together at the highest peak
- [Brand Ambassador & Event Manager](https://quakercitymercantile.com/careers/brand-ambassador-event-manager/) - Alongside our team at Tamworth Distilling and in the evolution of Art in the Age, we're opening our own limited distillery right here in Pennsylvania! As we patiently await to secure our licenses, we're actively searching for a Brand Ambassador/Events Manager to help bring this Philly-based concept to life. With an entrepreneurial spirit and an
- [Community Manager](https://quakercitymercantile.com/careers/community-manager/) - DO YOU BELIEVE IN MAKING SOMETHING THAT MATTERS? Our home city, for which we’re named, was the birthplace of democracy, electricity, and American beer and spirits. We are seeking a highly skilled and motivated Social Media Community Manager to join our team. As a Social Media Community Manager, you will play a vital role in
- [Account Manager](https://quakercitymercantile.com/careers/account-manager/) - Quaker City Mercantile is seeking all levels of Account Managers (junior, mid, and director level) who have project management experience in an agency setting. The ideal candidate will be a self-starter who will be responsible for leading daily client activities including account strategy and planning, project management, campaign development, timelines, budgets and deliverables from
- [Prepress Production Assistant](https://quakercitymercantile.com/careers/prepress-production-assistant/) - DO YOU BELIEVE IN MAKING SOMETHING THAT MATTERS? Our home city, for which we’re named, was the birthplace of democracy, electricity, and American beer and spirits. We're looking for a prepress production assistant who can work as part of team to manage all aspects of production from concept through to deliver, partner with internal team
- [Social Media Manager](https://quakercitymercantile.com/careers/social-media-manager/) - Attention Social Media Managers: Quaker City Mercantile is hiring for new and existing brands! This role is fast-paced and requires quick execution and ownership. You will develop, execute, and moderate always-on and specialty campaign content & strategy and be responsible for acting as a liaison with clients to ensure objectives, timelines, and assets are delivered.
- [The Balvenie](https://quakercitymercantile.com/work/the-balvenie/) - Starting in 2021, we worked with The Balvenie to embark on a new content frontier with Quest for Craft: Season One: a new digital series exploring the convergence of craft and creativity through in-depth conversations with today's most compelling creators. Don't miss this epic adventure, hosted by Oscar Nominated Director, NY Times best-selling author, cultural
- [Books](https://quakercitymercantile.com/books/)
- [Copywriter](https://quakercitymercantile.com/careers/copywriter/) - DO YOU BELIEVE IN MAKING SOMETHING THAT MATTERS? Our home city, for which we’re named, was the birthplace of democracy, electricity, and American beer and spirits. We’re looking for a full-time freelance copywriter preferably with an advertising or marketing background! Interested parties, please send a link to your portfolio and a resume to work@qcmercantile.com
- [Graphic Designer](https://quakercitymercantile.com/careers/graphic-designer/) - DO YOU BELIEVE IN MAKING SOMETHING THAT MATTERS? Our home city, for which we’re named, was the birthplace of democracy, electricity, and American beer and spirits. We’re looking for new talented designers/art directors whose ethos aligns with ours — and that of our city, once known as the Workshop Of The World. Do you have
- [Contact](https://quakercitymercantile.com/contact/) - 234 Market Street 3rd Floor Philadelphia, PA 19106 Phone: 215-922-5220 General Inquiries: info@qcmercantile.com New Business: newbiz@qcmercantile.com Press: press@qcmercantile.com Careers: work@qcmercantile.com
- [Production Assistant](https://quakercitymercantile.com/work/production-assistant/) - Quaker City Mercantile is seeking a Production Assistant who will be responsible for assisting and managing the in-house photo and video department in ways such as managing schedules, conducting prop runs, editing and organizing footage, assisting on set, completing department reports, and working closely with Account Managers to ensure budgets and timelines have been approved
- [Home](https://quakercitymercantile.com/home/)
- [QC Shrub](https://quakercitymercantile.com/work/qc-shrub/) - We teamed up with global spirits giant Diageo to solve the conundrum of why sessionable, low calorie PABs (progressive adult beverages) tend to taste bad: too sweet and too artificial. Most use fermented dextrose and other fake sugars, with chemical flavorings. We looked to the past, and found a simple solution in a classic Colonial
- [Zignum](https://quakercitymercantile.com/work/zignum/) - Zignum isn't a brand we created. It's a brand we fixed. They came to us with a simple challenge... keep the name, keep the bottle, but make it better. So we did! Here's the story... From the rugged mountains and vibrant cities nestled in their valley, to ancient temples and modern seaside escapes, Oaxaca is
- [Prizefight](https://quakercitymercantile.com/work/prizefight/) - Inspired by the history of the Irish in America, Steven Grasse and Irishman Flor Prendergast set out to create a unique transatlantic collaboration: a fine Irish whiskey finished in American rye casks. They formed Pugilist Spirits to bring this idea to life, with whiskey distilled and aged in West Cork, Ireland and rye barrels sourced
- [New Liberty Distillery](https://quakercitymercantile.com/work/new-liberty-distillery/) - We began a partnership with local Philadelphia distillery New Liberty in 2016, beginning with a redesign of the packaging for their Kinsey line of whiskies, a new design for the release of their Pennsylvania Dutch Malt Whiskey, and a total rebranding of the distillery itself. New Liberty founder Rob Cassell shares Steve Grasse’s love for
- [QC Malt](https://quakercitymercantile.com/work/qc-malt/) - The Quaker City Malting Company was started by Steven Grasse as chance to bring malted brews back to their roots. QC Malt is made with wholesome and classic ingredients like barley, pure cane sugar, sassafras, birch, and lemon. Produced in tandem with spirits giant Diageo, we've created a delicious beverage somewhere between a beer and
- [Napiers the Herbalists](https://quakercitymercantile.com/work/napiers-the-herbalists/) - Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nulla ac quam ut metus ultricies luctus mollis non mauris. Cras ac cursus est. Donec nec porta metus, vel sollicitudin nibh. Nam vestibulum, nisi ut porttitor vestibulum, lacus felis fringilla nibh, quis efficitur sapien massa sed tortor. In commodo quam diam, nec placerat augue porttitor id. Etiam
- [Spodee](https://quakercitymercantile.com/work/spodee/) - Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nulla ac quam ut metus ultricies luctus mollis non mauris. Cras ac cursus est. Donec nec porta metus, vel sollicitudin nibh. Nam vestibulum, nisi ut porttitor vestibulum, lacus felis fringilla nibh, quis efficitur sapien massa sed tortor. In commodo quam diam, nec placerat augue porttitor id. Etiam
- [Quaker City Mercantile](https://quakercitymercantile.com/work/contact-2/) - 114-120 S. 13th Street Philadelphia, PA 19123 Phone: 215-922-5220 Fax: 215-9220-5228 General Inquiries: info@qcmercantile.com New Business: newbiz@qcmercantile.com Press: laurap@qcmercantile.com Careers: work@qcmercantile.com

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