Zack’s Mighty Tortilla Chips

QCM redesigned the packaging (and overall visual identity) for Zack’s Mighty Tortilla Chips ahead of their nationwide Whole Foods launch. We do a lot of work on packaging in the beer and spirits business, so it felt right to add a snack to our repertoire — and what goes better with a cold drink than some chips?

We combined the fun, tortilla-chip obsessed nature of founder Zack with delightfully informative illustrations to create not only a new bag, but displays, POS, a website, and a social media strategy. The chips are made with a tortilla-first process (for superior dippability) and a blend of heirloom Flint corn and Dent corn (for very corny flavor). We’re just happy they don’t break in our guac.