Deemed the “Mezcal from the Mountain of Wolves,” Montelobos is perhaps the most forward-thinking brand on the mezcal scene today. Co-founded by master distiller (and owner of the world’s only phD in agave) Dr. Iván Saldaña, the brand sets out to elevate the deep mystery and traditions of this spirit while also championing its sustainable process to an ever-growing legion of new mezcal drinkers.

To us, the best way to express the deep, dark allure of Montelobos was to build an illustrated brand world around it, one that includes the otherworldliness of the Oaxacan landscape, the generations of mezcaleros who gather agaves and take them through the smoke-infused distilling process, and, of course, the wild wolf who roams this terrain. Today, you’ll find our creative on the new Montelobos bottle and wide range of comms, including social media.