Founded in 2003, Hudson Whiskey was the first whiskey distillery in New York since prohibition and helped pave the way for the American craft distillery movement. William Grant & Sons acquired the brand in 2010 as their first foray into the world of American whiskey. By the end of the decade, the number of distilleries in the US had greatly proliferated and Hudson was among one of 180 craft distilleries in New York alone.
Always the trailblazer, this year, QCM helped Hudson move beyond the craft aesthetic with a bold re-brand that captures the thrill of New York. With clever variant names and a simple, graphic brand world infused with attitude, Hudson is poised to take the world by storm.