In 1999, Quaker City Mercantile acquired the estate of revolutionary tattoo artist Norman "Sailor Jerry" Collins. We then transformed Sailor Jerry into a full lifestyle brand that included merchandising lines, a music program and a 92 Proof Rum...

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We created Hendrick's Gin 16 years ago, and turned the gin world upside down by creating a strange and whimsical brand: a curly moustache above the traditional British spirit's stiff upper lips...

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Beginning in 1890, Narragansett Beer was considered THE beer of New England until a buyout and a brewery move in the 70s nearly killed the brand. Years later, Steven Grasse joined a group of New England investors and purchased back the rights to the Narragansett name...

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In this small town at the foot of the White Mountains, QCM built Tamworth Distilling and Mercantile, a small-batch, farm-to-bottle distillery and test kitchen...

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We were hired by Diageo to help them create an innovations platform for the legendary Guinness brand...

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For some time, Steven Grasse has wanted to create a line of American wine-based aperitifs to go with American craft spirits and cocktails. The result was LoFi Aperitifs...

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The Art in the Age Tasting Room and Home Bar Supply is the workshop and testing ground for Quaker City Mercantile, and the only place you can taste the company’s newest innovations...

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QCM has worked with Milagro since the spring of 2015, rebranding this vibrant tequila from scratch...

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MillerCoors brought us on-board as lead creative for Miller High Life. Our job was to look at every aspect of the brand, from pack design to communications and programming.

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Inspired by the history of the Irish in America, Steven Grasse and Irishman Flor Prendergast set out to create something unique: a fine Irish whiskey finished in American rye casks...

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We took a long-forgotten, oft-overlooked green-bottle import and helped return it to its rightful place of international acclaim as the world’s first golden beer...

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QCM began a partnership with local Philadelphia distillery New Liberty in 2016, beginning with a redesign of the packaging for their Kinsey line of whiskies, a new design for the release of their Pennsylvania Dutch Malt Whiskey, and a total rebranding of the distillery itself...

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QCM couldn’t be more honored (or more delighted) to be brought on to restore this icon to its natural status and introduce this great, quality beer to a whole new generation of fans...

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Von Humboldt’s Cordials are a line of spirits inspired by the 19th century explorer Alexander von Humboldt, via the NY Times’ bestselling book The Invention of Nature by Andrea Wulf...

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In 2014, we worked with Guinness to launch a new innovations platform. Our first two releases, Dublin Porter and West Indies Porter, were successes, setting us up for a much bigger play — namely, a new lager made with “more hops, more taste, more character..."

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QCM teamed up with global spirits giant Diageo to solve the conundrum of why sessionable, low calorie PABs (progressive adult beverages) tend to taste bad: too sweet and too artificial. Most use fermented dextrose and other fake sugars, with chemical flavorings. QCM looked to the past, and found a simple solution in a classic Colonial American recipe, the shrub...

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Deemed the “Mezcal from the Mountain of Wolves,” Montelobos is perhaps the most forward-thinking brand on the mezcal scene today...

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