News and Press

AdLand Commercial Archive Features Derrie-Air

06/09/2008

Phila. newspapers run ads about fake airline Derrie-Air
By DEBORAH YAO
The Associated Press

PHILADELPHIA (AP) - Derrie-Air has been exposed. Readers of The Philadelphia Inquirer and Philadelphia Daily News opened their papers Friday to see ads for a new airline called Derrie-Air, which purportedly charges passengers by the pound.

But the new carrier will never get off the ground. It's a one-day advertising campaign about a fake airline by Philadelphia Media Holdings, the papers' owner, and Quaker City Mercantile (formerly known as Gyro Worldwide) ad agency.

In light blue banners throughout the papers - as well as on their Web site, Philly.com - Derrie-Air cheerily trumpets its policy: The more you weigh, the more you pay. The ads direct readers to the Web site http://www.flyderrie-air.com .

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Aero News: Pack Less, Weigh Less, Pay Less! Derrie-Air!

06/09/2008

Wish We'd Thought About This Around April 1st!

It's a real Cinderella story, folks! In this day and age of airlines falling on hard times, along comes the story of Salamander, MO native Dick Derrie... and his latest revolutionary venture into the air carrier industry.

"Rising up" from childhood poverty as the son of a fisherman, Derrie only ate Omega-3 soaked line-caught trout -- perhaps the reason for his ingenuity in business leading to his present-day venture into the people carrying business.

In 1994, while operating Missouri's largest generic cola bottling plant, Derrie sent his first express package and was struck with an idea. "Heck," he reasoned to himself. "These sons-of-a-gun are making me pay by the pound! Now what if we ran an airline the same way..."

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Got Apex Features Derrie-Air

06/09/2008

Phila. newspapers run ads about fake airline Derrie-Air
By DEBORAH YAO
The Associated Press

PHILADELPHIA (AP) - Derrie-Air has been exposed. Readers of The Philadelphia Inquirer and Philadelphia Daily News opened their papers Friday to see ads for a new airline called Derrie-Air, which purportedly charges passengers by the pound.

But the new carrier will never get off the ground. It's a one-day advertising campaign about a fake airline by Philadelphia Media Holdings, the papers' owner, and Quaker City Mercantile (formerly known as Gyro Worldwide) ad agency.

In light blue banners throughout the papers - as well as on their Web site, Philly.com - Derrie-Air cheerily trumpets its policy: The more you weigh, the more you pay. The ads direct readers to the Web site http://www.flyderrie-air.com .

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Bob McCarty Features Derrie-Air

06/09/2008

'New' Weight-Based Airline Surfaces in Philly

Last week, I opined about the possibility of airlines charging passengers by the pound in a post, Airlines Might Impose Weight-Based Fares. Today, I came across news about three Philadelphia media outlets that ran spoof newspaper ads for a fictitious carbon-neutral airline, Derrie-Air. Take a look at it as it's well worth your time and, apparently, they have more in store next week.

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Broad Band Jungle Blog Features Derrie-Air

06/09/2008

Derrie-Air Ads

My favorite genre: The Philadelphia Inquirer and Philadelphia Daily News ran fake ads last weekend for Derrie-Air, introducing a new concept of ticket prices for air travel: Pack Less. Weigh Less. Pay Less.

I'm particularly drawn to the politically correct carbon-neutral lingo mixed in with the carefree assault against our heavier fellow travelers.

'Welcome to Derrie-Air, the world's only carbon-neutral luxury airline, where you don't have to choose between living the high life and saving the planet. The magic comes from our one of a kind "Sliding Scale"-the more you weigh, the more you'll pay. After all, it takes more fuel-more energy-to get more weight from point A to point B.

Fabulous work: I can hear the copy editors laughing all through the weekend, apparently even the paper's disclaimer didn't save some innocent Sunday morning readers from confusion.

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Buckeyenewshawk's Weblog - Anorexic? Fly Derrie-Air Cheap!

06/09/2008

Anorexic? Fly Derrie-Air Cheap!

At least you could if it was more than a leg-puller test balloon from the Philadelphia Inquirer:
First of all, I love the name! Derrie Air!

On a more serious note, what a lousy test balloon. They'll never get an accurate picture of the response rates to their ads. Now that this joke is all over the news they are going to get a large outlier hit rate of people that never read the Philly papers but here about this, are curious, and check on the web page. Then again, maybe they'll find gullible companies that believe the inflated view rate that will be generated by this ad, think that is an accurate figure, and pay the Philly Inquirer a ton of money for ad space.
Either way, LOL!

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