Posted by Mindy Lvoff
Remember that butter syrup that we mentioned in our Red Hot Poker post? You know, the one where we emulsified butter and water together with the help of a handy little blend of gum arabic and xanthan gum from TIC Gums (TIC Pretested Ticaloid 310 S). Well, we found that just because the weather’s too warm for hot and delicious cocktails doesn’t mean that we’re ready to put away the butter syrup just yet.
You can think of ROOT as root beer's older, edgier brother. Available at Art in the Age, the new liquor is based on an 18th century Pennsylvania folk recipe that kicked the alcohol during those dark days known as Prohibition. Nice to have you back, ROOT. Art in the Age of Mechanical Reproduction, 116 N. Third St., 215-922-2600, www.artintheage.com
Hori Smoku Sailor Jerry
NFB Theatre, 150 John St. 4:15 pm.
SDTC checked out this doc, telling the tale of legendary Hawaiian tattoo master Sailor Jerry, last week, and left with a burning desire to cover ourselves head to toe in old-school Navy tattoos. (The term 'pier whore' was thrown around.) Check this out for a nostalgic glimpse at the seedy underbelly of WWII America, and get screwed, stewed and tattooed.
Cold Buttered Rum
June 16, 2009 · 8 Comments
Posted by Mindy Lvoff
Someone from Gyro worldwide dropped me a line about them changing the name of their ad agency to Quaker City Mercantile and buying a brewery and farm, what the f**k, bloody ad agencies…
Gyro Worldwide, Philadelphia, was renamed Quaker City Mercantile.
A Philadelphia ad agency is making some big changes -- and taking greater control of its destiny.
Gyro Worldwide, which was founded in 1987 and has reveled in a kind of edgy reputation, is changing its name to Quaker City Mercantile, a name that hearkens to Pennsylvania’s industrial past and befits the shift to producing more actual products in addition to creative advertising.
“What’s happened is we’re creating more brands from scratch. Now, we’re taking a name that reflects that. [Gyro] always sounded like a Greek sandwich. I don’t think I should be stuck with a name I picked at age 23,” said Steven Grasses, founder of the agency, which has its headquarters on 13th Street in Center City.
This summer it will launch Root, a birch beer-like alcoholic beverage that is in Pennsylvania Liquor Control Board warehouses and will be in liquor stores soon.
The agency also made what Grasses termed as a substantial investment in a Rhode Island beer brand, Naragansett Brewery, a brand that dates to 1890 but was all but dead in the early 1980s. In 2005, Rhode Island investor Mark Hellendrung brought the dormant brand from Falstaff Brewing Corp. and started to revive it. Quaker City’s involvement gives it a needed cash infusion while also providing an agency to create a new campaign.