News and Press

FOX National News Features Derrie-Air

06/06/2008

Phila. newspapers run ads about fake airline Derrie-Air
By DEBORAH YAO
The Associated Press

PHILADELPHIA (AP) - Derrie-Air has been exposed. Readers of The Philadelphia Inquirer and Philadelphia Daily News opened their papers Friday to see ads for a new airline called Derrie-Air, which purportedly charges passengers by the pound.

But the new carrier will never get off the ground. It's a one-day advertising campaign about a fake airline by Philadelphia Media Holdings, the papers' owner, and Quaker City Mercantile (formerly known as Gyro Worldwide) ad agency.

In light blue banners throughout the papers - as well as on their Web site, Philly.com - Derrie-Air cheerily trumpets its policy: The more you weigh, the more you pay. The ads direct readers to the Web site http://www.flyderrie-air.com .

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My Fox Raleigh Features Derrie-Air

06/06/2008

Phila. newspapers run ads about fake airline Derrie-Air
By DEBORAH YAO
The Associated Press

PHILADELPHIA (AP) - Derrie-Air has been exposed. Readers of The Philadelphia Inquirer and Philadelphia Daily News opened their papers Friday to see ads for a new airline called Derrie-Air, which purportedly charges passengers by the pound.

But the new carrier will never get off the ground. It's a one-day advertising campaign about a fake airline by Philadelphia Media Holdings, the papers' owner, and Quaker City Mercantile (formerly known as Gyro Worldwide) ad agency.

In light blue banners throughout the papers - as well as on their Web site, Philly.com - Derrie-Air cheerily trumpets its policy: The more you weigh, the more you pay. The ads direct readers to the Web site http://www.flyderrie-air.com .

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Frequent Flyer Features Derrie-Air

06/06/2008

Derrie-Air
Posted by: flyerguy | 6 June 2008
Have you heard about this one yet? Advertisements have shown up in Philladelphia papers promoting a new airline called "Derrie-Air". What sets this new venture apart from others? Well really two things.

1. Derrie-Air is charging by the pound for their fare rather than the traditional fare structure. For instance, according to their website, flyderrie-air.com, you can fly from Philladelphia to Los Angeles for $2.25 per pound. $1.40 per pound from Philly to Chicago, and 1.90 per pound Philly to Denver.
2. This new airline, is apparently a marketing promotion. According to MSNBC, this is all being done as part of a campaign by a Philladelphia newspaper and an advertising partner. When you look at the website, reading through the text, you get the feeling something just isn't adding up here.

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It's arrived. New airline to charge by pound

06/06/2008

It's arrived. New airline to charge by pound
By Grant Martin

Both The Philadelphia Inquirer and Philadelphia Daily News ran ads today advertising the purported new airline Derrie-Air, the new airline concept that charges for both the weight of the passenger and his or her luggage..

At flyderrie-air.com you can check out some of the airline's deals per per pound, from $1.40/pp from Philadelphia to Chicago to $2.25/lb from Philly to Los Angeles. Weigh a lot and packing several suitcases? Tough cookies, you're paying $700 to fly across the country. Small sized and only taking a carry on? You might get away with $300.
So for all of you who voiced your outrage at Robert Mann's idea that passengers should pay by the pound, the jig is up; we've entered a new era of airline operation.
Or not. It turns out that the whole thing was a prank by Philadelphia Media Holdings "to test the results of advertising in our print and online products and to stimulate discussion on a timely environmental topic of interest to all citizens".

No better way to generate buzz and fire up the passenger base than to start claiming airline fee strategies, right? I do have to give them credit though, their website is a pretty big kick. They advertise their airline as a "carbon neutral" entity because they're planting zillions of trees in the Derrie Forrest as well as porcelain fixtures and gilded faucets in their aircraft.

You almost believe them until you read the fine print at the end of the page.

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Geekology - Derrie-Air: Pack Less. Weigh Less. Pay Less.

06/06/2008

Derrie-Air: Pack Less. Weigh Less. Pay Less.
Derrie-Air is an airline that believes the less you and your baggage weighs, the less you should pays. It's fake and part of an ad campaign run by a Philadelphia newspaper to fuck with fat people.

Philadelphia Media Holdings spokesman Jay Devine said the goal is to "demonstrate the power of our brands in generating awareness and generating traffic for our advertisers, and put a smile on people's faces."

A disclaimer labels the ad campaign "fictitious" and says it is designed "to test the results of advertising in our print and online products and to stimulate discussion on a timely environmental topic of interest to all citizens."

"In other words," it says, "smile, we're pulling your leg."

Oh I'm smiling alright, but only because that's not my leg you're pulling, Jay. You have such soft hands. Hey, I didn't say stop.

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GrassrootsPA Features Derie-Air

06/06/2008

Philly Inquirer & Daily News run ads for fake 'Derrie-Air' Airline, purportedly charging passengers by the pound...

READERS BECOME BUTT OF JOKE...

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