Root: the New American Spirit on the market
There’s a new spirit in town: Root. Made in Philadelphia, Pennsylvania, Root is…
The first truly authentic American liqueur since the pre-Prohibition era, ROOT is a certified organic spirit made with North American herbs and pure cane sugar. Unlike anything else on the market today, ROOT signifies a return to creativity and quality in spirits production.
The story behind Root is interesting. It was created by the minds behind Art in the Age of Mechanical Reproduction (AITA), an artist collective of sorts based in Philly. Alongside their other projects, they’ve recreated a pre-prohibition spirit that hasn’t been seen since the early 1900s, when it evolved into the non-alcoholic beverage we know today as root beer. That they were able to put this together is pretty awesome; doubly so if it tastes as good as it sounds.
AITA has a sprits page on their site with a video explaining the origins of Root, a bit of history, and some recipes, along with an invitation to send in your own creations. Root is brand new and so distribution is limited, but you can order it online. A 750ml bottle is $38.99 plus shipping and sales tax if applicable. Root is distilled by Modern Sprits in California, makers of TRU organic vodka and gin.
I just ordered a bottle so watch this space for reviews . Thanks for the tip, Jen — you’re invited over for drinks as soon as it arrives!
"Hori Smoku Sailor Jerry," director: Erich Weiss; United States, 2008: 7 p.m. July 25
Blind Date with: ROOT, Root Beer's True Alcoholic Origin
Posted by Shaun Seneviratne
A few weeks ago I blogged about this new liquor called ROOT, which is essentially alcoholic root beer, as a tool of attraction. Now it’s time to put it to the test as I use the product for the first time on a date.
But first, a quick back story. . .
ROOT is the first truly American spirit. Made by Native Americans in the 1700s, root tea (as it was then known) was adopted by the settlers of Pennsylvania and then subsequently outlawed, turning into the soft drink we now know as root beer. Courtesy of Art in the Age of Mechanical Reproduction (the company that brought you classics like Sailor Jerry’s Rum and Hendrick’s Gin), ROOT marks a return to our roots. ROOT combines birch bark, smoked black tea, cinnamon, wintergreen, spearmint, clove, anise, orange, lemon, nutmeg, allspice, cardamom, and pure cane sugar to make this concoction (all ingredients are USDA organic).
Philadelphia's Steven Grasse is a serial dabbler: He's an ad executive. He's an author. He's a tobacco purveyor. He just bought a stake in a Rhode Island brewery. And he's produced a series of films about four girls in bikinis who go on a killing spree (called "Bikini Bandits," in case you want to put it in your Net-flix queue). He hopes to be, in his own words, a "true Renaissance man, a pre-robber baron capitalist in the tradition of Franklin, Jefferson and Washington."
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