Lightborne Creates Colorful Virtual World in New Spot for Philly.com
Philly.com, the top-rated website for The Philadelphia Inquirer and Daily News, recently revamped its look, and added locally relevant content and interactive features. Ad agency Quaker City Mercantile, charged with introducing the new look and design to the public, partnered with Lightborne to create a visually compelling spot, which aptly captures the tagline, "Anything & Everything Philly."
"Planet Philly" features eye-popping animation, rich textures and a palette of reds and beige, mirroring the website aesthetic. The integration of graphics and 3D animation brings "The City of Brotherly Love" to life. Philadelphia erects and unfolds before the viewer's eyes - evoking a sense of Philly culture and history, and serving as a metaphor for the website's interactivity and local happenings. Animated paper-cutout silhouettes of people fill the streets adorned with famous landmarks, icons, and words reminiscent of Philadelphia.
The Great Cogs of Industry.
Behold! Raw Materials of Design!
Art In The Age of Mechanical Reproduction: Phase I
Digphilly Pick: Art in the Age of Mechanical Reproduction
For many art fans, the idea of actually owning a work by their favorite artist is out of the question for obvious financial reasons. That's where Art in the Age of Mechanical Reproduction comes in.
For the past few years, Art in the Age of Mechanical Reproduction has been seeking out emerging contemporary artists and printing their work in low-cost, wearable multiples: T-shirts, sweatshirts, tote bags and more. The result is two-fold-greater public exposure for the artists and a way for art appreciators to access that work affordably.
Featured on the cover of the upcoming release of Jay Reatard's new 7" is the man himself wearing none other than the Art in the Age "Fang Tee".
The InterContinental Hotel in Century City, CA, now showcasing the work of artist Kime Buzzelli on the facade of the 17-story hotel using video projections that can be seen as far away as Santa Monica. Terrific use of guerrilla marketing.
Philadelphia based Quaker City Mercantile (formerly known as Gyro Worldwide) is pleased to present a collaborative video installation currently on display, on all facades of the The InterContinental Los Angeles - Century City. For the entire month of July, The InterContinental Hotel in Century City will present the artwork of Los Angeles painter and stylist Kime Buzzelli through artistic video vignettes designed to capture and display the essence and amenities available at The InterContinental. The video projection, produced by Klip Collective, is live from dusk to midnight each night, for the entire month of July, and is visible all the way from Santa Monica to Century City, turning the 17-story hotel inside-out for all to see.