News and Press

Great Schools - For a smile, read about Derrie-Air

06/06/2008

For a smile, read about "Derrie-Air" airlines; you pay-by-the-pound!

What do you think about this topic?
Snowflake June 9, 2008

Re: For a smile, read about "Derrie-Air" airlines; you pay-by-the-pound! :o) By alot!
healthy11 June 9, 2008

Re: For a smile, read about "Derrie-Air" airlines; you pay-by-the-pound! :o) snowflake, definitely LMAO, so you reduce the fees you'd have to pay to fly!
Snowflake June 9, 2008

Re: For a smile, read about "Derrie-Air" airlines; you pay-by-the-pound! :o) LOL!!!!! or should I say LMAO?
dhfl143 June 9, 2008

Re: For a smile, read about "Derrie-Air" airlines; you pay-by-the-pound! :o) Wouldn't that be age discrimination...because the older I get the larger my Derrier-Air becomes...LOL

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Herald.net - Feel like flying Derrie-Air?

06/06/2008

Feel like flying Derrie-Air?

Folks in Philly found advertisements for a new carrier in their newspapers: Derrie-Air.

The carbon-neutral luxury carrier proposes to charge passengers by the pound. At its Web site, you'll find pricing such as $2.25/pound for flights from Philadelphia to Los Angeles.

The carrier's founder, Dick Derrie, got the idea of charging by the pound back in 1994 when he sent a package by express mail:

"Heck," he reasoned to himself. "These sons-of-a-gun are making me pay by the pound! Now what if we ran an airline the same way..."

As the Associated Press notes in its story on the airline, you'll want to read Derrie-Air's disclaimer.

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Home Biz Notes - Fun Friday Post: Weigh More, Pay More To Fly & Save The Planet

06/06/2008

Fun Friday Post: Weigh More, Pay More To Fly & Save The Planet

Has this become a trend? Criticism of those who weigh more, as emphasized through a so-called test or mock ad about the advantages of flying with Derrie-Air Airlines? Overweight people apparently are now not just endangering their health, they're endangering the planet, according to this spoof.

This tongue-in-cheek fake ad has caused a flurry of discussion and criticism. In addition to criticizing a segment of the population, does the newspaper decrease its credibility by using fake ads? Will readers know what to believe in the future?

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Derrie-Air Featured in Honolulu Advertiser

06/06/2008

Phila. newspapers run ads about fake airline Derrie-Air
By DEBORAH YAO
The Associated Press

PHILADELPHIA (AP) - Derrie-Air has been exposed. Readers of The Philadelphia Inquirer and Philadelphia Daily News opened their papers Friday to see ads for a new airline called Derrie-Air, which purportedly charges passengers by the pound.

But the new carrier will never get off the ground. It's a one-day advertising campaign about a fake airline by Philadelphia Media Holdings, the papers' owner, and Quaker City Mercantile (formerly known as Gyro Worldwide) ad agency.

In light blue banners throughout the papers - as well as on their Web site, Philly.com - Derrie-Air cheerily trumpets its policy: The more you weigh, the more you pay. The ads direct readers to the Web site http://www.flyderrie-air.com .

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Dare to Fly Derrie-Air?

06/06/2008

Dare to Fly Derrie-Air?
Feeling guilty about your carbon footprint when you fly? Well, then the new airline Derrie-Air is the airline for you.

The airline's ad copy appearing in today's Philadelphia Inquirer and Philadelphia Daily News reads:
"Welcome to Derrie-Air, the world's only carbon-neutral luxury airline, where you don't have to choose between living the high life and saving the planet. Nine out of ten scientists agree-we need to reduce our carbon emissions or perish from the face of the earth. Air travel is one of the biggest sources of carbon emissions and global warming. Derrie-Air will be the only airline that plants trees to offset every pound of carbon that our planes release into the atmosphere."

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The Intelligencer.com Features Derrie-AIr

06/06/2008

Phila. newspapers run ads about fake airline Derrie-Air
By DEBORAH YAO
The Associated Press

PHILADELPHIA (AP) - Derrie-Air has been exposed. Readers of The Philadelphia Inquirer and Philadelphia Daily News opened their papers Friday to see ads for a new airline called Derrie-Air, which purportedly charges passengers by the pound.

But the new carrier will never get off the ground. It's a one-day advertising campaign about a fake airline by Philadelphia Media Holdings, the papers' owner, and Quaker City Mercantile (formerly known as Gyro Worldwide) ad agency.

In light blue banners throughout the papers - as well as on their Web site, Philly.com - Derrie-Air cheerily trumpets its policy: The more you weigh, the more you pay. The ads direct readers to the Web site http://www.flyderrie-air.com .

Read more