A fictitious airline ad for Derrie-Air promises to charge by the pound for passengers and their luggage.
"There's nothing wrong with toting around a little extra mass-as long as you pay for it."
Phashionista: T-shirts Are Back & They're Awesome
Hometown t-shirt makers, Art in the Age of Mechanical Reproduction, have teamed up the lo-fi rock band Times New Viking for its latest venture. Since their 2006 inception, the folks at AAMR have been working with a smattering of local artists to create shirt designs that feature subversive messages. This one proclaims that "THE HIPPIES ARE BACK & THEY'RE PUNKS!" We're not really sure what it means and if it's even true, but we like that they use words that sound countercultural. The shirt will come out just in time for the band's upcoming stint at Johnny Brenda's on June 26th. [Papermag.com]
Are you a vampy gladiator? Yeah? Well, we have just the shoe for you. [Jkarma]
And, if you feel like splurging to reward yourself for making it through a tough week, may we suggest heading over to Lisa M. Reisman Exclusives to stock on some baubles.
Woah there big guy. Thats a nice looking Walrus you got there. This big guy comes in the gray on gray as shown and also in a crazy turquoise on turquoise . This shirt is limited and is available starting tomorrow. Hurry be the first to get one.
Derrie-Air: New Airline With A Bold New Idea
Have you heard about the new airline, Derrie-Air, that charges you for a ticket based on how much you weigh? Their motto is Pack Less. Weigh Less. Pay Less.
From their website: The magic comes from our one of a kind "Sliding Scale"-the more you weigh, the more you'll pay. After all, it takes more fuel-more energy-to get more weight from point A to point B. So we will charge passengers based on how much mass they add to the plane. The heavier you and your luggage are, the more trees we'll plant to make up for the trouble of flying you from place to place.
Turns out it was a hoax, an advertising experiment by a newspaper conglomerate, to see just how gullible people are. This is soo funny! Now all kinds of people are hopping mad and screaming that they were duped. This started out as a print ad in two newspapers with a referral to the Derrie Air website, but some people think they were swindled, even though absolutely no money changed hands. It was a joke.
Derrie-Air's Lesson for Media Buyers
These days, it seems that everyone is the butt of someone else's joke. Consumers have grown accustomed to being fooled, thanks to infamous shows like "Candid Camera" and "TV's Bloopers & Practical Jokes." It was only a matter of time before the cultural elite got theirs, and they did starting in 2003 with MTV's "Punk'd."
Then earlier this year, E! debuted "Pop Fiction," a show in which celebrities fool the paparazzi and news media into believing, capturing, and disseminating happenings in their lives that aren't at all true. Last week, the media and consumers were left red-faced when it was revealed that a newly launched airline, called Derrie-Air -- along with the ads that promoted it in the "Philadelphia Inquirer" and "Philadelphia Daily News" and on Philly.com -- was a fake.
Having been obviously influenced by the nationwide media frenzy caused by Quaker City Mercantile's Derrie-Air campaign on Friday June 6th, Colbert produced this segment that evening. The segment, titled US Airways vs. US Airweighs, is a spoof on the fundamentals of Derrie-Air's "Weigh Less, Pay Less" campaign. Watch the whole clip on the Colbert Report.