News and Press features video of Jessica Hirsche at her AITA Exhibit

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Jessica Hische at Art in the Age in Philadelphia

Jessica Hische is currently hanging her show “Illustrative Initials” at Art in the Age in Philadelphia. The show will feature Jessica’s typographic work and her stunning illustrated drop caps. Details of the opening reception are listed below.

Jessica is no stranger to Philadelphia having received her BFA from Tyler School of Art and remaining for a few years to work in our fair city. She currently runs her own studio, Jessica Hische Design and Illustration, as well as the amazingly popular blog, Daily Drop Cap.

Illustrative Initials @ Art in the Age

Friday July 30, 2010
Reception 6-8 PM
116 North 3rd Street (just north of 3rd & Arch)
Philadelphia, PA 19106

Read more hypes Jessica Hische AITA Exhibit

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Jessica Hische letterpress drop caps

Typographer extraordinaire Jessica Hische has selected her favourite letters from her Daily Drop Caps series and had them beautifully letterpressed in bold red and black. I love the idea of buying a few and spelling out a word with them for a big impact - they're just $40 each from her store.

Here's a nice video of Jessica talking about her caps and the letterpress printing process, which was shot at her solo show at Art in the Age in Philadelphia.

Read more hypes Narragansett Event featuring Clammy and Gansett Girls

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Clinton visit: Outisde the hall, a marketing sideshow

Donita Naylor

PROVIDENCE, R.I. -- A sideshow of sorts has developed outside the R.I. Convention Center on Sabin Street.

A man in a clam suit, and a man letting his sweat dry for a few minutes before going back inside the Narragansett Beer can suit, were accompanied by three Gansett Girls and a Narragansett Brewing Company vice president.

Matt Medeiros, disguised as Clammy, answered questions through the netting. He had a beard; the clam suit, made by an artist in Pennsylvania, had ruffles. Medeiros is the field marketing director, and he hired the Gansett Girls, Alexa Reyes, 21, of New York and Exeter; Andrea Cicerchia, 22 of North Providence and Megan McGowan, 22, of Providence.

Inside the can was intern Ben Cerroni, 21, of Providence.

Medeiros said there are about 100 Gansett Girls working in marketing, but McGowan said, "We're the A Team."

"Self-proclaimed A Team," said marketing vice president Jim Crooks, who said the demonstration was an effort to get Caprio on board for bringing the brewery back to Rhode Island.

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Cocktail Virgin Blog features ROOT recipe

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Appalachian Flip

2 oz Root Liqueur
1/2 oz Rich Demerara Syrup
1 Whole Egg

Shake once without ice and once with, strain into a fizz glass, and top with pale ale (Sierra Nevada).

Normally, I do not like to post recipes that require specialized ingredients that I have not seen on the market, but this drink was damn tasty. And it also used a beer float to a great effect which is always a bonus in my book. Root is a liqueur based on Colonial recipes for root tea that was brewed from sassafras, sarsaparilla, and wintergreen birch bark amongst other roots and herbs. With the temperance movement at the end of the 19th century, this spiritous brew morphed into root beer soda. While Art in the Age's version does not use sassafras (banned by the U.S. government in the 1960s), they have tried to replicate the flavor as best as possible. So far it seems that their current day product has not moved too far from Pennsylvania yet.

Read more Hypes 'Gansett's New Tallboy Can

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Matt and Kate Jennings, owners of Farmstead and La Laiterie at Farmstead in Providence, will cook at the James Beard House in Manhattan on Monday. The Jennings will present an American Artisan Dinner, featuring a menu of American artisanal dairy products, showcasing their local, handmade food inspired by the seasons and their New England setting.,

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CNBC's Sports Biz features Ecco Golf Street Shoes

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Couples Behind Golf Industry's Surprise Best Seller

By Darren Rovell

When professional athletes in branded gear make a big splash, sports marketing insiders can’t wait to comment on how big a particular line of clothing or shoes will sell because of it. More often than not, I check back months later to find out it was not as big as it was made out to be.

Freddie Couples didn’t win this year’s Masters. But what happened to the shoes he wore in Augusta through, and the subsequent demand for them, will be part of sports marketing lore.

The fascinating story has its roots at a sales conference in January, when Ecco unveiled its spikeless Golf Street shoes.

It was a hybrid product made to be different.

But knowing that golf shoe history had only bad things to say about these types of ideas, the company understandably played it conservatively.

Sales projections for the $140 shoe in 2010? 2,000 pairs.

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