News and Press

Philadelphia City Paper Features RHUBY

08/15/2011
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RHUBY hits state store shelves this week

RHUBY, the organic rhubarb-based Art in the Age spirit we first mentioned in July, will begin appearing on Pennsylvania state stores this week. Not sure on an exact day — these things often roll out in stagger-step — but keep your artisanal liquor-lovin' eyes peeled. In the meantime, scout out AITA on Facebook. They're firing off some preemptive fan-created RHUBY cocktail recipes, including this dope-sounding mix-up of the spirit with Fever Tree tonic and Bitter Truth lemon bitters. (Look at the color of the stuff!)

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FooBooz.com Features RHUBY

08/15/2011
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Rhuby To Hit Shelves This Week

Rhuby, the rhubarb flavored liquor from Art in the Age (Snap and Root) should hit Pennsylvania Wine and Spirits stores this week. Check out Art in the Age’s album of recipes for ideas on what to do with the booze. And let us know if you spot it on a shelf, we are intrigued.

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Thrillist.com Features ROOT and SNAP

08/15/2011
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ROOT & SNAP
Your two new favorite boozes


ROOT and SNAP are two 80-proof organic spirits from Philly-based Art in The Age that've just made it into select South Florida spots. Dubbed "the first true American Liqueur in nearly 100 years", ROOT's based on a 18thC Penn root beer-ish recipe involving birch bark, cloves, and spearmint; meanwhile, the even-newer SNAP takes a cue from the ginger cookie kind, meaning it's rich in molasses, which’s also how most grandmothers describe their portfolios. And while they’re kinda delicious alone, we got some choice local spots to whip up request-only off-menu drinks with them. The line-up:

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GetKempt.com Features RHUBY

08/12/2011
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The 80-Proof Rhubarb Tea

When we heard word of a Rhubarb liquor, we were understandably curious. So we got our hands on a bottle of the stuff, and after an unusually bracing evening with the stuff, we’re ready to offer our considered verdict…
It comes from Philadelphia’s Art in the Age, the same people who brought you the root beer liquor a few years back. But they know their stuff, right down the the faux-apothecary packaging.
The new concoction is based on rhubarb tea—specifically Ben Franklin’s recipe, which included beets, carrots and pink peppercorn, among other things—so off the bat, it’s the most veggie cocktails you’re ever likely to taste. It’s also sweet without being fruity, like a milder version of spiced rum, so it plays pretty well with anything from club soda to tomato juice. And if you want to recreate the pie, all you have to is drop in a few muddled strawberries.
We assume there are vitamins in there somewhere.
—R.B.

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Mochatini.com features ROOT and SNAP

08/12/2011
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Thrillist.com Features RHUBY

08/11/2011
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RHUBY

After the success of ROOT and SNAP, AITA's cautiously moving into five-letter words with their chock-full-o' rhubarb RHUBY now hitting liquor store shelves. For your summertime imbibing pleasure, they’ve put out recipes for over-ice cocktails like the RHUBY/ blackberry/ lemonade Black RHUBY Lemonade and the RHUBY Tonic, mixing the namesake hooch with honey and spring herbs -- but not “Spring: herb”, which’s just how Snoop fills out his seasonal to-do list.
Get all the recipes, and more inspiration, at AITA's blog

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