News and Press

Atlas Obscura Features Hendrick's Gin

Case Study Image

A day of expeditions, back-room tours and hidden treasures in your own hometown!

Philadelphia, PA
After hours at the Mutter Museum
Photo by Mutter Museum

Join Atlas Obscura at the Mütter Museum after hours for complimentary Hendrick's Gin drinks, a class on body modification and a private viewing of the Mutters incomparable collection of curious medical anomalies and human anatomy.

The museum will be specially opening its doors for Atlas Obscura from 7 to 10pm offering Obscura Day visitors a chance to take a class taught by the fantastic Marcy Engleman exploring body modifications from around the world. Foot binding to body piercing, from corsets to neck coils, you will get to see museum objects not normally on display, and learn about the health implications of common body modifications.

Complimentary Hendrick's Gin drinks and appetizers will be served during the class and you will have a chance to wander the museum and explore a wondrous selection of specimens displayed in the same Victorian cabinets that the museum opened with in 1858. From the skeleton of the tallest man in North America to a collection of 2,000 objects extracted from people's throats the exhibits convey a lesser-known side of medical history.

Details/Special Instructions:

    * Doors open at 7 and the class begins at 7:30
    * Event ends at 10:00pm
    * No food or drink in the museum
    * No Photography Allowed in the Museum

Atlas Obscura
Mutter Museum
Mutter Museum: 19 South 22nd Street
Philadelphia, PA, US

Brooklyn, NY

Coney Island Spectacularium and Oddities Screening
Photo by

Party in the Coney Island Museum to celebrate the opening of the Coney Island Spectacularium, super freak weekend, and meet the stars of the Discovery Channel show Oddities at the premiere of season two.

At the end of the 19th Century, Coney Island was the pinnacle of an astonishing era of live attractions – the Great Coney Island Spectacularium aims to recreate that momentous age, bringing you sites, sounds, and immersive experiences that can’t be seen anywhere else on earth. The attendees of this event will be the first to experiance this taste of Coney Island at the height of its spectacle with the opening of the Coney Island Spectacularium.

But that is only one part of this multi-faceted event! Also taking place is a sideshow performance by some of the countries best sideshow performers gathered in Coney for the annual super freak weekend.

Topping it all off is the premiere of season two of the Discovery Channel show Oddities, with its stars Mike, Evan and Ryan in attendance! Free Hendrick's Gin cocktails will be served upstairs, and there will be a cash bar (wine and beer) available downstairs.

Trivia contest prizes to be supplied by Kikkerland. The evening will be hosted by Lord Whimsy, witticist and author of The Affected Provincial’s Companion, Volume One.

Details/Special Instructions:

    * Doors open at 8:00, screening of the season premiere at 8:30.
    * Tickets are $15.
    *  It’s also day two of the Congress of Curious Peoples, Coney Island USA’s 10-day series of lectures and performances about curiosity and curiosities, broadly conceived, so be sure to check out the schedule for the rest of the week..

Coney Island Museum
Coney Island Museum: 1208 Surf Ave
Brooklyn, NY, US

The Adventurists and Hendrick's Gin at the Royal Geographical Society

Join The Adventurists for an adventure film festival, National Geographic's Adventurer of the Year Ed Stafford talk and Hendrick's Gin at the historic Royal Geographical Society Map Room.

Titans of exploration such as Livingstone, Shackleton and Hillary walked the halls of the RGS and studied maps before setting off on historic expeditions across the planet. Back in those days you could still walk off the edge of the map quite literally...

The RGS is a world-renowned institution in London that exists to promote the advancement of geographical science. Officially founded in 1830 it began as a dinner club and grew into the largest and most active geographical societies.

The Adventurists have hired their impressive HQ for their annual film festival and invite you to come along to London's first Obscura Day event just after the final adventure film.

The Adventurists Film Festival begins at midday on April 9th and will be screening the ballsiest, wittiest, quirkiest and most gripping adventuresome films out there. This is not a festival for serious ‘adventure sports’ films, because adventure shouldn't be taken too seriously. We don’t want to be swamped with a surfeit of lycra and Goretex.

Watch self-filmed glorious mayhem in the afternoon, from 3 minute films to 20 minute documentaries. Listen to National Geographic's Adventurer of the Year Ed Stafford talk about his record breaking walk of the Amazon. Find out how to film adventures in the middle of nowhere from experts and adventurers.

After the screening of the winning adventure film, join The Adventurists and Hendrick's Gin at 6:30pm in the Map Room where we'll raise a toast to Atlas Obscura and discuss adventures over maps of the world - a most suitable location for London's Obscura Day.

Purchase Tickets
Royal Geographical Society: 1 Kensington Gore
London, England

Minneapolis, MN
LEGO Madness & Cocktails at Brickmania

Take the best part of being a grown up and mix it with the best part of being a kid, and you've got Minneapolis' Obscura Day afterparty: Playing with legos while imbibing delicious alcoholic beverages!

Celebrate Obscura Day at our grand hootenany in Brickmania’s studio space surrounded by cityscapes and electric trains all built from LEGOS, create your own LEGO masterpieces in the LEGO workspace, all while sipping on Hendrick's Gin libations crafted by reigning Iron Bartendress of the Twin Cities, Jasmine Poland!

Details/Special Instructions:

    * 7-11 pm

MPLS 1620 Central Ave NE Suite 177
Minneapolis, MN, US

Oakland, CA
Cocktails and Steam Power at the Kinetic Steam Works

Join Atlas Obscura and Hendricks Gin at the home of the Kinetic Steam Works for an afternoon demonstration and discussion of their beautiful, steam-powered machines.

Kinetic Steam Works is a Bay Area collective dedicated to steam powered machines. They will be firing up their Victorian-era contraptions and talking about what makes steam power work, followed by a cocktail mixer with complimentary cocktails provided by Hendrick's Gin.

Kinetic Steam Works: 2525 Mandela Parkway
Oakland, CA, US


Night Garden Cocktails

Join Adam of the Invisible Paris blog along with 52 Martinis and I Heart Paris for an Obscura Day after party at Dorothy's Gallery.

After the morning visit to the Jardin d’agronomie tropicale, we’ll spend the evening recreating the experience at Dorothy’s Gallery, housed in a listed former Boulangerie.

The Jardin d’agronomie tropicale was originally a carefully controlled experimental garden, before being left to go to seed as geopolitical changes made its purpose redundant. The garden has since taken over the remains of the 1907 colonial exhibition, and although there are now moves to renovate the space, decisions have not yet been taken on what role nature will be left to play. Through the mediums of photography and field recordings, we’ll be investigating the questions of memory, ruins and the urban wilderness that are posed by this environment. What’s more, with cocktails provided by Hendrick’s and ‘obscura’ snacks being offered by one of Paris’s underground caterers, we’ll also be able to celebrate the conclusion of Obscura Day in style!
Invisible Paris, 52 Martinis & I Heart Paris
Hendrick's Gin
Jardin d'Agronomie Tropicale
Dorothy's Gallery: 27 Rue Keller
Paris, France

San Francisco, CA

Missing City Cocktails at the Warfield Speakeasy

Join us for cocktails, stories, and images from San Francisco's lost wonders and obscure history in the ultra-secret former speakeasy hidden below the historic Warfield Theatre.

San Francisco's Warfield Theatre opened in 1922 to host Vaudville shows. During Prohibition, the space under the theatre was converted into an underground secret speakeasy.

To celebrate that awesome history, we will be gathering for complimetary Hendrick's cocktails, a little prohibition-era music, and sharing photos, maps, and stories highlighting San Francisco's other missing wonders, from world's fairs to racetracks and cemeteries to earthquake shacks.

Details/Special Instructions:

    * 6-9pm Saturday April 9
    * Address: GAFFTA Arts space, in the Basement of the Warfield Theatre, 998 Market St.
    * This event is 21+

We would like to extend our thanks to the fabulous Gray Area Foundation for the Arts for sharing their space with us for this Obscura Evening.
GAFFTA, at the Warfield Theatre - 998 Market St.
San Francisco, CA, US

Los Angeles, CA
Dinner and Magic at the Magic Castle

An Occult Splendor: Dinner at the Magic Castle with Magician Ryan Majestic. Attend multiple magic shows, tour of the Castle and have Hendrick's cocktails while mingling with multiple Magicians!

If you are interested in attending please email with questions or inquiries. For Atlas Obscura members only

The Magic Castle AKA the Academy of Magic Arts is the world's most famous club for magicians.

The purpose of The Academy is to encourage and promote public interest in the art of magic with particular emphasis on preserving its history as an art form, entertainment medium, and hobby. Beginning with a charter membership of 150, the Academy has grown into a world-renowned fraternal organization with a membership of nearly 5,000.

While the lobby of the castle has no visible doors to the interior, Obscura Day visitors will be given the secret which allows them access to the inside and explore the hidden passageways and magic rooms of the castle.

The evening will include:

    * Three course dinner for each guest, consisting of a Salad, Main Course, Dessert and Coffee.

    * Numerous Magic shows, with eleven different acts performing throughout the night, and magicians performing in the bar and lounge all evening long.

    * A chance to tour the castle and meet the resident ghost, alongside Castle Member Ryan Majestic.

    * Not to mention the chance to mingle with dozens of magicians as the Castle's numerous bars.

Door's open at 5pm and close at 2am. It is suggested that 6:00 would be a good time to arrive, as that is when things begin happening at the club.

Dinner is late, at 9:45, so eat a snack before you come!

Ryan Majestic, fantastic magician and club member will be on hand to help answer questions, perform a little magic, and take small groups on a tour of the castle.

Valet Parking is the only way to park at the Magic Castle and costs 8 dollars, not included in the ticket. Carpooling is recommended!


Palace of Mystery Shows: 8:30 w/ Farrell Dillon · 10:00 w/ Aye Jaye · 11:15 w/ Jade

Close-Up Gallery Early Shows: 7:00 · 7:45 · 8:30 · 9:15 with Rafael Benatar

Close-Up Gallery Late Shows: 10:00 · 10:45 · 11:30 · 12:15 with Johnny Ace Palmer

Parlour of Prestidigitation Early Shows: 7:30 · 8:45 · 9:30 with George Schindler

Parlour of Prestidigitation Late Shows: 10:30 · 11:30 · 12:00 with Al Lampkin

The Peller Project: 8:30 · 10:00 · 11:15 with Tom Ogden and Howard Jay

W.C. Fields Bar Magic – 8:00 through 12:00 with Chef Anton

Hat & Hare Lounge – 9:00 through 1:00 with Jeffery Black


These are very serious. No one under 21 and the dress code is strictly enforced. If you show up in anything less then coat and tie, you may not be admitted to the club!

    * NO ONE UNDER 21 will be admitted to the club.

    * There is a STRICT dress code
    * Men must be in coat and tie (Standard or bow tie).
    * Women must be in a dress, cocktail dress, elegant skirt & blouse combination, pant suit with a matching jacket (think business suit), or evening pant suit ensemble.
    * See the magic castle website for dress code specifics.

    * Doors open at 5pm and close at 2pm

    * Valet Parking is the only way to park at the Magic Castle and costs 8 dollars. Carpooling is recommended!

    * Dinner is at 9:45 (Eat a snack before you come so you aren't starving by then :)

    * Magician Ryan Majestic will be on hand to help answer questions and give tours to small groups

The Menu for the Evening is below. Please Select one of the salads, and mains below and email us your choices to with the subject "Magic Dinner"

SALAD: Please Select One

House Salad: Mixed Greens, Tomatoes, Onions, and Red Wine Vinaigrette

Classic Caesar: Crisp Romaine, Garlic Croutons, House Caesar Dressing, and Shaved Parmesan

MAIN: Please Select One

Roasted Half Chicken: Rosemary-Lemon Pan Jus, Parmesan Risotto, and Sautéed Spinach

Pasta: Pesto Cream Penne with Pancetta and Cherry Tomatoes

Chef Vegetarian Creation: Potato Gnocchi with Eggplant Ragu


Warm Chocolate Cake: With Vanilla Bean Ice Cream

If you have any questions please email me at and I will get back to you asap.
The Magic Castle, Academy of Magical Arts: 7001 Franklin Avenue
Los Angeles, CA, US

Case Study Image

Filed under: