News and Press Features ROOT

Case Study Image

By Robert James Grand Opening In TriBeCa
Word is that menswear brand By Robert James is expanding to TriBeCa. This is the first time that they are doing a “satellite,” store inside the John Allan club. Robert built the space himself and is bringing a little LES livin’ and lovin’ to the TriBeCa area. To celebrate this Robert made two specialty shirts, one called The John and the other called The Allan specifically for this collab. This past Thursday on April 7th, a media event was held as the grand opening of his shop-in-shop in TriBeCa. Over 300 people attended and also got to see a special performance by Caveman. Drinks named The Orchard, The Washington, The Lola and The ML provided by Root and Reyka vodka were free flowing. There were snacks from Battery Place Market and John Allan’s was providing free shoe shine and touch ups. For the month of April BRJ is promoting a special “Service Meets Style” package that is a BRJ woven shirt and a full service which includes shave and haircut for $175! Regular price is $235. To know the latest and greatest with By Robert James visit his fan page! Scroll below to check out some images from the event & don’t forget to visit the new store!
BRJ NEW TRIBECA SATELLITE SHOP: 418 Washington st. between Vestry and Laight.

Case Study Image

Filed under: