Lilly Pulitzer

1020 Madison Avenue (near 79th Street); (212) 744-4620

HOWITZER: The Lilly Pulitzer line is resurrected with a bang, just in time for a new generation of decent, fun-loving families to buy wallop packing prints for spring at just above midrange process (e.g., a sleeveless Lilly shirt: $178).

WURLITZER: The shop has a preppy, kooky cheerfulness that is a tad manic, but effective enough to make even a single vampire like me want to practice my putt to the Swingle Singers.

ICH BIN EIN BERLITZER: At a time when many brands seem to be tilting to please overseas customers, Ms. Pultizer’s tastes are unapologetically American.  Like Carol Brady, “Up With People” American.  But they welcome anyone bold enough to wear a patchwork floral necktie under a collar of palm green micro-gingham.