From Bikini Bandits To Cannabis Wizards: The Gyro-To-Quaker City Mercantile Shift Explained In Just One Client

Back in the day, Steve Grasse’s Gyro was an ad agency that specialized in THE EXTREME, MAAAAAN! They did work for ESPN and MTV and Camel, and maybe, in some small way, contributed to the temporary Mountain Dew-ization of your worldview. (It’s OK. It was your chain wallet phase. We all had one.) Then, one day last year, with little fanfare, they changed their name to Quaker City Mercantile and began specializing in gin, that Root stuff, and now, in Aspen, the Cannabis Wizards. But it’s cool. If we are to be honest, this is just the advertising-world version of the change we’ve all been living through these last few years. Don’t bogart that shit, Grasse. Pass it over and turn up the Nick Drake.