Research Paper on Puma
PUMA set also its television campaign -- a retro-futuristic perspective on the past two months by Quaker City Mercantile, the highly acclaimed Philadelphia-based advertising agency that specializes in marketing to the alternative youth culture, and was produced as the first commercial endeavor by Jonathan Dayton and Valerie Faris, producers of the 1996 MTV music video of the year, "Tonight Tonight" by the Smashing Pumpkins. PUMA named Quaker City Mercantile (formerly known as Gyro Worldwide) its advertising agency of record in September 1996 (Business Wire 1996).PUMA's revolutionary advanced CELL technology -- was developed over