CURIOUS FILM'S BBTV GOES LIVE ON JOOST

Curious Film has launched Bikini Bandits TV, an alternative film network showcasing short films, music videos and animation hosted from the iconic music club CBGBs in New York. Clips include, 'Eagles of Death Metal: Know Thy Meat', 'Zombie Blood Chaos', 'The Adventures of Dirty Sanchez', as well as excerpts from Bikini Bandits feature films and a series of commercials for Charles Mason Salad Dressing. http://www.joost.com/360awa9/t/Bikini-Bandits-TV "Advertising is the economy of human attention. If you have something to sell, there's no cheaper, faster, easier or less imaginative way to get maximum attention on a minimum budget than positioning your product next to a bikini," says Pete Grasse at Curious Films in Australia. As a result, Grasse and Philadelphia agency Quaker City Mercantile, created Bikini Bandits as a vehicle to advertise the agency's retail outlet G*Mart ( http://www.thearcadiaproject.net/gmart.htm) and its in-house label Sailor Jerry (http://www.sailorjerry.com/index.php).

"We wanted to explore the relationship between sex and consumerism, and so elevated the role of women in the global marketplace from disposable ornaments to predatory robber barons. Hence, we juxtaposed the life-giving symbols of feminine submission with the life-taking accoutrements of masculine sovereignty. The result was entertainment," says Grasse.