Lightborne Creates Colorful Virtual World in New Spot for Philly Website

Philly.com, the top-rated website for The Philadelphia Inquirer and Daily News, recently revamped its look, and added locally relevant content and interactive features.
Ad agency Quaker City Mercantile, charged with introducing the new look and design to the public, partnered with Lightborne to create a visually compelling spot, which aptly captures the tagline, "Anything & Everything Philly."

"Planet Philly" features eye-popping animation, rich textures and a palette of reds and beige, mirroring the website aesthetic.
The integration of graphics and 3D animation brings "The City of Brotherly Love" to life.

Philadelphia erects and unfolds before the viewer's eyes -- evoking a sense of Philly culture and history, and serving as a metaphor for the website's interactivity and local happenings.

Animated paper-cutout silhouettes of people fill the streets adorned with famous landmarks, icons, and words reminiscent of Philadelphia.