Quaker City Mercantile (formerly known as Gyro Worldwide) has a reputation for unparalleled success in developing and executing guerilla marketing stunts, and so we were them the clear choice to execute a daring new marketing strategy for InterContinental Los Angeles-Century City Hotel.

Presented through artistic video vignettes designed by Los Angeles painter and stylist Kime Buzzelli, captures and displays the essence and amenities available at The InterContinental

The video projection is live from dusk to midnight each night, for the entire month of July, and is visible all the way from Santa Monica to Century City, turning the 17-story hotel inside-out for all to see.

Check out the feature on Juxtapoz about this daring and artistic display at The InterContinental Hotel!