Quaker City Mercantile: News & Press - Derrie-Air is IAB SmartBrief's #1 Clicked Story!

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Derrie-Air is IAB SmartBrief's #1 Clicked Story!

06/26/2008

Click rate for fake ad soars

IAB SmartBrief | 06/16/2008

A spoof ad for an airline dubbed "Derrie-Air" that promised to charge passengers based on their body weight, garnered a 1.25% click-rate on Philly.com -- well above the U.S. industry average 0.05%. Philly.com (06/07

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