Quaker City Mercantile: News & Press - Quaker City Mercantile (formerly known as Gyro Worldwide) Creates New Marketing Campaign To Embrace'Ugly'

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Quaker City Mercantile (formerly known as Gyro Worldwide) Creates New Marketing Campaign To Embrace'Ugly'

10/30/2007

After Travel & Leisure Magazine crowned Philadelphia "America's Ugliest City," we decided to take that and use it to our Philly's advantage by drawing tourists with the city's ugliness. We crated a series of print ads with titles like: "Philly's Even More Ugly When You Sleep Over" and "Come Visit Uglytown USA!"

Check out this Fox News segment,as Gerald Kolpan interviews CEO Steve Grasse at the Quaker City Mercantile (formerly known as Gyro Worldwide) offices about Quaker City Mercantile's plans for a new Ugly Philadelphia campaign.

My FOX Philly

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