Lee Cooper Denim has launched the Quaker City Mercantile-created Bottom Inspectors, a cheeky, British examination of the female posterior all to promote the company's Denim Xfit Lycra jeans. In the videos, British Bum Society's Inspector Flemming does man on the street gigs measuring up women's butts and having them slim into a pair of jeans while inside a "bum cam"-enabled booth. If your into ass, you just might like what this campaign has to offer.

See "The Bottom Inspectors" here:

Censored Version (link to vid) http://www.leecooperuk.com/email/bottom_inspector4.htm

"The Bottom Inspectors" on iFilm.com (link to vid)
http://www.ifilm.com/video/2862765

More episodes of "The Bottom Inspectors" (link to vid)
http://www.leecooperuk.com/email/bottom_inspector1.htm

More episodes of "The Bottom Inspectors"(link to vid)
http://www.leecooperuk.com/email/bottom_inspector2.htm