Quaker City Mercantile: News & Press - What Hath Starbucks Wrought?

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What Hath Starbucks Wrought?

04/10/2006

Starbucks turned the purchase of a coffee and a doughnut into a gourmet event. But will upscaling work for sellers of other staples like chocolate, cigarettes and cereal? A swarm of new cafe concepts have taken Starbucks' model and tried to make it their own.

The leather-lined Marshall McGearty Lounge, just opened in Chicago by cigarette maker R.J. Reynolds, highlights the company's handmade cigarettes. At $8 a pack, the rolled-to-order smokes are available only at the lounge.

Forbes.com

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