Quaker City Mercantile, Philadelphia ad agency, created nine TV spots for client Puma, the German athletic shoe maker.

The spots tout the Jamaica Olympic Relay Team as it prepares for the Summer Olympics.

The commercial, which will be shown worldwide, revolves around a Rastafarian Genie of the Lamp, "who magically grants a wish that everyone in Jamaica receive a colorful new pair of Pumas," according to Quaker City Mercantile.

Steven Grasse, Gryo's principal, was creative director, working with Director Robert Jitzmark of Hungry Man Productions, the New York company that created ESPN's "Sports Center" ad campaign. Music was composed by the rapper known as Elephant Man (born O'Neil Bryan).